Some new Drip is coming to New York City. Canadian jewelry brand Steff Eleoff is celebrating the next chapter of the Body of Water collection with an immersive shopping experience beginning Friday and going through Sunday at Shopify’s SoHo space.
The pop-up marks the first of its kind for the accessories label, spotlighting Drip, the most recent installment of the Body of Water collection, along with the brand’s signature tech ring covers for Oura smart rings.
The jewelry pieces, particularly the rings, highlight the liquid-metal aesthetic of the collection, with organic shapes and sculptural, handcrafted finishes.
The Drip chapter officially on Thursday ahead of the New York City pop-up. The Body of Water collection marks the first full collection from Steff Eleoff and features three chapters: Ripple, Cascade and Drip.
Body of Water draws inspiration from the Art Deco movement. Along with its 1920s- and 1930s-influenced design, the rings, necklaces and earrings included in the collection focus on the movement of water and the ripple effect across the surface.
Along with the new assortment of jewelry designs, Steff Eleoff will offer its signature tech ring covers, which slip over Oura rings and give the devices the elevated appearance of modern jewelry.
The tech rings mark a fashion-forward approach to wearable technology, a trend continuing to gain traction among brands and designers. Steff Eleoff’s pop-up offers a new variation on how nature, personal style and technology overlap in the modern world.
Steff Eleoff’s Drip pop-up celebrating the Body of Water collection kicks off on Friday at 11 a.m. ET. The pop-up is free and open to the public; no tickets are required. Doors will close at 7 p.m. ET each day of the three-day event.
