Denim brands are getting into the holiday spirit. Nostalgia, togetherness and holiday glam are among the key themes shaping this year’s campaigns.
Levi’s is celebrating sweater season with a new holiday campaign called “Let’s Get Fuzzy.”
The campaign stars Fuzzyeti—a Yeti character who warms up in a Levi’s cardigan and a cabin filled with new friends. The whimsical stop-motion film, which required four hours of filming for each second of animation, features clay characters dressed in replica pieces from Levi’s new collections.
Styles include the women’s Charlotte Crewneck Cardigan and Ava Quarter-Zip Sweater and men’s Presidio Crew Sweater and Miles V-Neck Sweater. The knits pair with Levi’s denim like the 501 Loose, 578 Baggy, Ribcage and Loose Taper.
Levi’s said the choice to use Claymation harks back to “Clayman,” the 1995 Levi’s ad that was the first full-length commercial shot entirely in Claymation—a first in advertising history. The campaign also aligns with an emerging marketing trend for analog storytelling. Prada recently launched a hand-drawn animated campaign illustrated by Disney animator John Pomeroy.
“Our Levi’s Let’s Get Fuzzy campaign was an opportunity to experiment with immersive and tactile world-building across retail, digital and social. Anchored by a film created entirely with stop-motion Claymation, it’s also the celebration of the craft and human creativity synonymous with the Levi’s® brand,” said Kenny Mitchell, Levi’s global chief marketing officer. “Let’s Get Fuzzy is another step in our ambition to be the world’s leading denim lifestyle brand, putting into focus our range of sweaters as the perfect pairing to our iconic denim this holiday season and building on our ambition to grow across categories.”
Pacsun’s holiday campaign and collection reflects finding from its Youth Report conducted in partnership with GlobalData.
Called “Home for the Holidays,” the campaign follows a group of friends returning home for the season, “capturing the anticipation of the journey and the excitement of being together again,” Pacsun described. The brand’s signature denim leads the holiday assortment in relaxed and baggy fits, paired with striped knits, cozy cardigans and matching fleece sets.
According to the Youth Report, 64 percent of young shoppers are buying more casual and comfortable clothing than the previous year. The survey also found that friends (34 percent) and family (27 percent) rank as young people’s most trusted sources for fashion and style advice.
“The best part of the holidays is coming back to the people who know you best, and personal style is such a big part of those connections,” said Richard Cox, chief merchandising officer at Pacsun. “Our latest Youth Report reminds us that even in a world of endless trends and inspiration, the people closest to us still have the greatest influence. ‘Home for the Holidays’ brings that insight to life through a collection designed for every moment of the season, from relaxed denim for the journey home to statement pieces for making new memories.”
Pacsun has also launched its “Gift the Vibe” holiday shopping guide and will kick-off special holiday promotions across categories on Nov. 12 with “Pac Friday.”
True Religion is taking a more glam approach to the holiday season with “The Gift Worth Going All In For,” a holiday campaign that frames gifts as “statements of identity, confidence and culture.”
The lifestyle brand describes the campaign as “bold” and “cinematic” and draws consumers into a “world of jewelry counters, coveted treasures and high-stakes ambition.”
At the center of the holiday campaign are three influential forces in music: Latto, Metro Boomin and Summer Walker. Together, True Religion said the “trio makes the ultimate score in a holiday story where the thrill is in the pursuit, and the payoff is worth going all in for.”
“Latto, Metro Boomin and Summer Walker each bring their own flavor to the story, making it bigger, bolder and unapologetically individual. And the collection? We went all in on the details, from standout denim to crystals, texture and statement-making finishes. Forget the diamonds. This holiday, the jeans are the prize,” said Kristen D’Arcy, Tue Religion’s chief marketing officer.
The campaign’s focus on individuality resonated with Walker. “For me, it’s about being unapologetically yourself and not letting anybody tell you who you’re supposed to be. I’ve always expressed myself through my music and my style, and I think both are really personal. I’m not trying to fit into anybody else’s expectations. I do what feels right to me. Confidence is being comfortable with who you are and not being afraid to show different sides of yourself,” she said. “That’s what I connected with about this campaign. It’s about knowing what you want and going for it without needing anybody’s approval.”
True Religion’s Holiday 2026 collection unfolds with several drops. “Texture Takes Over” offers cozy fabrications, furry textures, leopard prints, sherpa, velour, sweater knits and matching sets. Black denim anchors “Crystal After Dark,” which includes jeans, tees, flannels and sportswear with crystal embellishments, chains and other “dimensional details.” In “Famous Denim,” True Religions most recognizable denim silhouettes are reimagined through statement stitching, seasonal washes, crystal placements and updated proportions.
