MILAN – A 21 percent increase in its direct-to-consumer channel and double-digit growth in all geographic areas lifted Golden Goose revenues in the first nine months of the year.
In the nine months ended Sept. 30, sales rose 16 percent to 583.3 million euros compared with 517.1 million euros. in the corresponding period a year earlier. Sales in the DTC channel amounted to 479.9 million euros, representing 82 percent of the total.
In the third quarter, revenues climbed 17 percent to 203 million euros. All figures were reported at constant exchange rates.
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The company opened 10 stores in the first nine months of the year, including in Kuala Lumpur, Athens and Istanbul, reaching a total of 236 stores.
Established in 2000, Golden Goose is best known for its successful Super-Star sneakers and intentionally distressed styles, but has grown to comprise apparel and accessories
While DTC continued to be the main growth driver, the wholesale channel also showed strength, up 8 percent in the third quarter.
“Our performance in the first nine months of 2026 reflects the continued strength of Golden Goose’s business model and brand,” said chief executive officer Silvio Campara. “At a time when luxury consumers are becoming increasingly selective, it is clear that our unique approach, rooted in authenticity, craftsmanship and co-creation, continues to resonate. Our stores are much more than places to shop: they are destinations where people come together, connect and create. Initiatives such as Arts & Crafts are bringing this vision to life, strengthening the connection between our brand and its community of Dreamers around the world.”
In April, Campara revealed to WWD that he was putting “authentic human relations” at the center of his next project for Golden Goose, dubbed Arts & Crafts, a global program of workshops that celebrates the art of crafting objects with your own hands, adding entertainment to experience, turning its stores into places to gather and make products. Most recently, in Milan in September, the brand held workshops on crafting objects with clay with the help of specialized artisans.
“As we look ahead, we remain confident in our strategy by continuing delivering sustainable long-term growth – focusing on craftsmanship, creativity and co-creation preserving the unique identity that define Golden Goose,” concluded Campara.
All markets contributed to the performance in the nine months, with sales in the Americas climbing 18 percent, lifted by a 21 percent DTC growth.
Conversely to many in the industry, the Europe, Middle East and Africa region also posted solid gains, up 17 percent, boosted by a 23 percent increase in the DTC channel.
Revenues in Asia-Pacific rose 12 percent, lifted by a 14 percent DTC growth.
Adjusted earnings before interest, taxes, depreciation and amortization rose 12 percent to 194.3 million euros, representing a margin of 33.3 percent on sales.
Gross margin totaled 446.2 million euros, up 14 percent, a margin of 76.5 percent.
Among the highlights in the period, Golden Goose cited the opening of a new Haus in Istanbul in the Tersane District during Contemporary Istanbul and the launch of Golden Kids, a new format of in-store events, first introduced in Dubai and Istanbul.
In October last year, Golden Goose opened a multicourt padel center in Milan, in sync with the brand’s community-driven approach, following the appointment of padel aces Marta Ortega, Juan Lebrón, and Arturo Coello as global brand ambassadors over the years. In a new development, Golden Goose extended the concept to China, opening the Xi’an SKP Arena. Covering almost 18,000 square feet, the space includes two open-air padel fields, indoor and outdoor fitness areas, wellness spaces, a retail store and a café.
Golden Goose in September named Swiss tennis player Belinda Bencic its new global brand ambassador for the 2026-2027 period, further strengthening the connection of the brand with the world of sports.
Last month, as reported, in a first collaboration of this kind, Golden Goose launched a new Mickey & Friends Collection with Disney.
In the nine months, adjusted operating cash flow amounted to 91.4 million euros, up 30 percent on the same period last year.
