The Royal Poinciana Plaza has become well known for its annual surfboard Christmas tree, and this year, Thom Browne was selected to put his unique spin on the holiday tradition.
The tree is decorated with an assortment of surfboards sporting Browne’s signature red, white and blue stripes, and a golden tree topper is in the shape of Browne’s dachshund, Hector.
In addition to the tree, the partnership includes the first Thom Browne retail experience in Palm Beach, Fla. — a pop-up shop featuring a curated assortment of men’s and women’s ready-to-wear, accessories and fragrance. The designer handpicked select antique pieces such as Jacques Adnet desks and George Nakajima chairs to decorate the space.
“Palm Beach represents an iconic area of true individuals with a long history of appreciation for quality and design,” Browne said. “I’ve had the privilege to have great support in this region and now feels like the right moment to build my presence here. Being asked to design the annual tree alongside this exciting moment for the brand felt perfect — to combine sport and fashion with my surfboards and give them a new life in Florida. All topped with a golden Hecky.”
“We are overjoyed to partner with Thom Browne to not only design this year’s surfboard tree but bring an incredible new retail experience to The Royal,” added Samantha David, president of WS Development, which owns the upscale shopping area. “Thom’s cutting-edge fashion vision, seamlessly intertwined with Palm Beach’s iconic coastal lifestyle, will deliver an unparalleled shopping experience for locals and visitors alike.”
While the tree may not last past the holidays, the store will be open through May.
