The 2024 Lunar New Year is upon us, taking place on Feb. 10. Compared to the standard New Year calendar, the Lunar New Year — this time the Year of the Dragon — is celebrated over the course of multiple days.
In Chinese culture, the dragon is seen as a symbol of authority, honor and dignity, and has long represented imperial power. The Year of the Dragon is considered a lucky one, and the year is said to bring the ability to harness intelligence, leadership and creative pursuits.
Ahead of the Lunar New Year, fashion brands have begun debuting pieces to celebrate the Year of the Dragon. Dragon-themed merchandise has been apart of ready-to-wear, accessory and jewelry collections, from denim brands like Levi’s to watch brands like Tag Heuer.
WWD has rounded up a list of this year’s Lunar New Year capsule collections and limited-edition pieces honoring the Year of the Dragon.
Jane Win
Jane Win’s Year of the Dragon pendant is made of sterling silver and dipped in 18-karat gold. The double-sided pendant features a dragon, star and “Et Surgo” inscription on one side and the word “strong” on the other side. The inscription “Et Surgo” means “I Rise” to encourage people to rise like the dragon. The piece is available on janewin.com. The price point for the coin is $298.
Levi’s
Levi’s Year of the Dragon collection includes a capsule line of denim tops and bottoms branded with a special red tab on the pocket and a custom leather back patch featuring dragon artwork and gold lettering. Other details of Levi’s Year of the Dragon capsule include contrasting red stitching, gold eyelets and a special designed paper cut graphic. The collection launched on Jan. 2 and is available on levis.com and in select Levi’s stores. Price points range from $29.59 to $128.
Sandro
Sandro’s Year of the Dragon collection includes pieces for men and women, with products including hoodies, zip-ups, cardigans, sweaters, blouses, vests and T-shirts. The colorways for the collection include khaki, red and black for menswear and are pink-focused for the womenswear. Accessories round out the collection, including keychains, socks and a handbag. The collection is available on sandro.com and in select Sandro stores. Price points ranges from $45 to $520.
Clot x Roots
Clot and Roots have partnered for a collection titled “Stay Lucky” in honor of the Lunar New Year. Dragon motifs are seen on pieces including a varsity jacket, hoodies, T-shirts and sweatpants offered in adults and kids sizes. The accessories offerings include a range of bags, wallets, headwear, and socks. The collection is available at juicestore.com. Price points range from $18.95 to $1,044.68.
Jaeger LeCoultre
In fall 2023, Jaeger LeCoultre unveiled its special edition Reverso Tribute. This was followed by this new iteration for the Year of the Dragon, respectfully named the Reverso Tribute Enamel Dragon. The watch features an engraved depiction of a Chinese dragon and is crafted in 18-karat pink gold. Customer can contact Jaeger LeCoultre’s customer service to purchase the watch and request pricing.
Hamilton
Hamilton has debuted a skeletonized model titled The Ventura Dragon, presented in the brand’s ELVIS80 watch case. The watch is offered in two colorways, a rose gold PVD case and a black look. Both versions feature a matte black PVD-coated skeleton dial emblazoned with graphic cut-outs that depict an Eastern dragon. The piece is available via hamiltonwatch.com at a price point of $1,995.
Piaget
Piaget’s Lunar New Year collection pays homage to not only the dragon, but the phoenix as well, another mythical creature associated with fire. These timepieces are limited to 38 pieces each, and are set against a dial in white and grey mother of pearl. In addition to the watches, Piaget’s Lunar New Year collection includes jewelry pieces, such as a dragon brooch, phoenix ear cuffs and a ring. For availability and pricing, customers can contact Piaget directly.
Tag Heuer
In celebration of the 2024 Lunar New Year, Tag Heuer released two new limited-edition watches. The watches are crafted in gold and steel, with the steel version featuring a sunray-brushed silver dial, and the gold variant featuring a sunray-brushed 18 karat pink gold-plated dial. The steel version is limited to 300 pieces while the gold is limited to just 50 pieces. The watch is available via Tag Heuer boutiques, select online sites and through select retail partners. The price point for the stainless steel watch is $6,300 and the pink gold is $22,550.
Fendi x Frgmt x Pokémon
As part of their “Friends of Fendi” project, Fendi collaborated with Hiroshi Fujiwara’s Fragment and Pokémon for an accessories collection celebrating the Year of the Dragon. The Fendi x Frgmt x Pokémon spotlights Dratini, Dragonair and Dragonite, three dragon-type Pokémon from the first-generation of Pokémon. The collaboration will be available in Fendi boutiques worldwide and on fendi.com starting from Thursday.
Bottega Veneta
Bottega Veneta unveiled its 2024 Lunar New Year campaign featuring award-winning actress and brand ambassador Shu Qi. The collection features exclusive designs themed around the Year of the Dragon, including the Andiamo, Sardine and Orbit sneakers to a bespoke Jodie bag with a dragon-tail handle.
Swatch
Swatch’s Year of the Dragon watch.
Swatch’s Year of the Dragon collection is made up of five different styles. Each watch is presented in special cube-shaped packaging in the same colors and dragon designs as the watches. The full collection will launch Feb. 10 on swatch.com and in Swatch stores. Price points range from $80 to $220.
