Awaiting the arrival of new creative director Matteo Tamburini, Tod’s is not standing still and, on the contrary, has big plans to expand its ready-to-wear category in stores.
For its menswear fall collection designed by the brand’s in-house team, Tod’s presented a highly crafted lineup, introducing the trademarked Pashmy, a project that is meant to celebrate its craftsmanship and express the highest level of exclusive materials. Cue the Pashmy bomber in suede treated to be water repellent and stain-resistant that feels like pashmina — hence the name — in a palette of warm tones of chestnut and écru or ice and teal.
Knits were embellished with thin strips of braided leather, which telegraphed Italy’s craft at its best; deep and large pockets jazzed up a biker jacket in a soft hide, and a boxy bomber appeared to be made of denim but was actually entirely in wool and trimmed with a sheepskin collar.
Large Di Bags in sheepskin and Tod’s W.G. boot inspired by the aviator world in suede and with sheepskin lining were some of the standout accessories.
At the presentation at Villa Necchi Campiglio, the spotlight was on the manual craftsmanship of the brand as artisans were seen putting the finishing touches on the products and Tod’s Group chairman and chief executive officer Diego Della Valle spoke of the importance of emphasizing “artisanal intelligence,” not only AI for the success of Made in Italy production.
The entrepreneur said he would soon be ready to present “a concrete project to incentivize the country’s artisan work through a collaboration with companies, schools and the government,” and show “how it is noble to be owner of your hands and your future.”
