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What to Shop at Abercrombie’s BOGO Summer Sale

Abercrombie & Fitch has quietly kicked off its BOGO 50 percent off sale, making it easier to save on some of the retailer’s most coveted wardrobe staples. From editor-loved denim and summer dresses to ‘90s-inspired basics, the limited-time event is giving shoppers a chance to grab styles that rarely need a markdown to attract attention — for less.

Abercrombie’s full-scale sartorial comeback has been years in the making. The brand has moved beyond its mall-store reputation, replacing this former aesthetic with a more elevated lineup of versatile essentials and trend-conscious fashions now favored by celebrities like Hailey Bieber, Jennifer Aniston, Bella Hadid, and the Jenner sisters.

The standout category of the sale? Abercrombie’s denim, which has garnered a loyal following thanks to its flattering fits, wide selection of silhouettes, and Curve Love designs that work season after season.

Now, devotees can score the label’s bestselling jeans while staying frugal. During the BOGO event, you’ll get your second pair for half off, bringing $90 picks down to $45 when purchased with another eligible item. It’s the ideal opportunity to shop the pieces that have earned editor (and A-lister) approval, before the sale wraps up this Sunday, July 26.

But the denim isn’t the only reason to get your credit card out. Abercrombie’s dresses also make stunning wedding guest options just in time for the season’s celebrations, while its ‘90s-coded tanks, maxi skirts, and camis align with the minimalist fashion resurgence sparked by Carolyn Bessette-Kennedy’s enduring style. Following the viral run of the FX limited series “Love Story: John F. Kennedy Jr. & Carolyn Bessette,” her polished, pared-back approach to dressing is once again encouraging women to embrace timelessness over fleeting trends.

There are only two days left before the BOGO bargains wrap up at Abercrombie. You know what to do: Pick up all of your favorites in pairs, so as to qualify for the 50-percent-off deal (an easy feat indeed).

Best Abercrombie & Fitch Deals for Women From the BOGO Sale

Abercrombie & Fitch High Rise Wide Leg Jean

Some jeans are just good; others become the pair you reach for every week. Abercrombie’s High Rise Wide Leg Jean falls into the latter category. Adored by our editors, this bestseller features a no-stretch design that gives the denim a naturally relaxed drape. For anyone chasing Hailey Bieber’s effortless aesthetic, sizing up is the move.

Price upon publish date of this article: $45

Abercrombie & Fitch Keyhole Tank

If the ’90s taught us anything, it’s that the right basic can make the entire outfit. Abercrombie’s Keyhole Tank leans into the decade’s less-is-more ethos with a fitted profile and a subtle keyhole detail, bringing a fresh perspective to a familiar staple.

Price upon publish date of this article: $22.50

Abercrombie & Fitch Drop-Waist Maxi Skirt

CBK’s style sensibilities continue to inspire, and Abercrombie’s Drop Waist Maxi Skirt channels the look with a sleek drop-waist design, stretchy knit fabric, and three neutral colorways.

Price upon publish date of this article: $45

Abercrombie & Fitch Bra-Free Strapless Dipped-Waist Maxi Dress

Finding a dress that actually holds you in when you’re going sans bra is uncommon, but Abercrombie’s maxi is that rare bird. Its dipped waistline works to accentuate the hips while the lack of straps keeps things breathable, making this the kind of throw-on-and-go piece you’ll want for every summer plan.

Price upon publish date of this article: $75

Abercrombie & Fitch Bra-Free Seamless Fabric 90s Cami

Removable pads for braless wear allow this tank to act as a modern take on the styles Gwyneth Paltrow once popularized. Don it with low-slung jeans or a long skirt, then add a black belt with gold hardware to bring the whole ensemble together.

Price upon publish date of this article: $14.50

Abercrombie & Fitch Flutter Sleeve Slash Top

If there’s one top that can handle your nine-to-five and everything that comes after, it’s the one pictured above. Customers appreciate its cinched waist and versatility across various settings and occasions, from the morning Zoom meeting to those late-night dinner plans.

Price upon publish date of this article: $22.50

Abercrombie & Fitch Curve Love Sloane Tailored Wide Leg Pant

PSA: Don’t sleep on the Sloane Pant. While Abercrombie’s buzzy denim certainly deserves the hype, these tailored bottoms have built a fan club of their very own. Match with an oversized tee and sneakers for a ‘fit that reads as current without trying too hard. At 50 percent off through the weekend, it’s an easy wardrobe win.

Price upon publish date of this article: $45

Abercrombie & Fitch Embroidered High Neck Mini Dress

With the U.S. Open just around the corner, tenniscore is pervading everything: closets included. Abercrombie’s Mini Shift Dress nods to tennis whites while taking the spectator dress code to the next level with embroidery, a crisp cotton fabrication, and a high neckline. Show off this beaut during summertime soirées, al fresco brunches, and heated matches alike.

Price upon publish date of this article: $55

Abercrombie & Fitch Curve Love Low Rise Ultra Loose Jean

The company’s Curve Love technology solves one of fashion insiders’ biggest denim frustrations: the dreaded waist gap. An extra two inches through the hips and thighs create a more comfortable, proportional fit while salvaging the low-rise silhouette tastemakers can’t get enough of. Available in lengths from extra short to extra long, it’s really no surprise shoppers are scooping up this particular offering during the Abercrombie sale.

Price upon publish date of this article: $45

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Meet the Author

Camila Quimper is a Commerce Writer at Penske Media, where she covers fashion, beauty, luxury shopping, and the latest trends across WWD, Footwear News, Billboard, The Hollywood Reporter, and Rolling Stone. Previously, Quimper was a Commerce Editor at E! News, and her work has also appeared in Cosmopolitan, ELLE, Esquire, Men’s Health, i-D, Dazed, and other publications. Before joining E! News, Quimper got her start in e-commerce at Hearst Magazines, testing products alongside the Good Housekeeping Institute team, covering major shopping events, and curating gift guides. She earned a bachelor’s degree in fashion journalism from London College of Fashion, University of the Arts London and loves reporting on the best budget fashion finds to add to cart.