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Alix Earle is everyone’s GRWM girl crush. Whether it’s tips for glowing skin, an eye-popping technique for longer-looking lashes, or the liquid blush you simply must try, when Earle recommends a product, shoppers take note. Scroll through her videos, and you’ll notice Benefit Cosmetics’ lash, brow, and complexion products make regular appearances in her makeup tutorials. Today, Earle is sharing a collection of her favorite Benefit Cosmetics beauty finds, along with a hot pink “Alix Made Me Buy It” makeup bag and hair clip gift with purchase for orders over $60 exclusively at Ulta.
Included in Earle’s picks are some Benefit Cosmetics classics, like the Hoola Bronzer that’s been a bestseller since launching in 2001. Others, like the 24-Hr Brow Setter that creates a laminated brow look, are newer additions to the San Francisco brand’s lineup. Earle also gives her stamp of approval to Benefit’s Roller Lash Mascara, waterproof brow pencil, and Tickle Golden Pink Highlighter.
When you purchase any combination of Benefit Cosmetics products (Earle’s TikTok-favorite beauty products from Benefit or otherwise) amounting to $60 or more, you’ll get a super cute gift with purchase: For a limited time, Ulta is offering a pink makeup bag with “Alix Made Me Buy It” embroidery, plus a set of two hair clips for your own ‘Get Ready With Me’ routine.
The Alix Earle x Benefit Cosmetics makeup bag and hair clip gift with purchase is only available today through September 9th on Ulta.com. Below, Earle’s favorite Benefit Cosmetics products to try, vetted and tested by WWD Shop editors.
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Benefit Cosmetics Hoola Matte Powder Bronzer
Editor testing and review notes: “An oldie but a goodie, Benefit’s Hoola Matte Powder Bronzer has made appearances in my makeup bag for years. This top bronzer has a finely milled powder texture, which allows the pigments to lay down and blend naturally on my skin without any patchiness. The original shade (shown) works beautifully on my fair skin, but Benefit has four variations on Hoola for deeper skin tones, too.” — Senior Beauty and Lifestyle Editor Claire Sullivan
Price upon publish date of this article: $35
Benefit Cosmetics Hoola Matte Powder Bronzer $35 Buy Now at ulta
Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Editor testing and review notes: I’ve tried dozens of mascaras on the market, but ever since I got a hold of Benefit’s Lash Mascara three years ago, it’s become the only mascara I re-order as soon as I’m running low. This product does everything I need — add volume, separate my lashes, and enhance the curl — thanks to the tiny little hooks that grab the individual lashes. Aside from that, I love that the lid is made of a textured rubbery material, which makes it highly grippable and helps with the application process. Plus, it’s super easy to remove with a cleansing balm or makeup remover and doesn’t leave residue on my eyes the next day.” — Style Commerce Editor Nikki Chwatt
Price upon publish date of this article: $28
Benefit Cosmetics Roller Lash Curling & Lifting Mascara $28 Buy Now at Ulta
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Benefit Cosmetics Tickle Golden Pink Powder Highlighter
Editor testing and review notes: “Most highlighters are shades of champagne, gold, or pearl. Benefit’s Tickle Powder Highlighter, on the other hand, is a gorgeous rose gold. The pink tone is amazing for brightening your skin while illuminating it — I’ll use this on the high planes of my cheeks to perk up my complexion. It’s also stunning for an inner-corner highlight on your eyes.” — Sullivan
Price upon publish date of this article: $35
Benefit Cosmetics Tickle Golden Pink Powder Highlighter $35 Buy Now at ulta
Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands. Sullivan has tested and reviewed a number of Alix Earle’s favorite products in her makeup routine, including these Benefit Cosmetics products. Learn more about us here.
Meet the Testers
Adam Mansuroglu is the Director of Commerce for Footwear News and WWD, overseeing strategy for shopping content on both brands, along with writing and editing shopping guides, product reviews, and shopping trend stories across fashion, beauty, home and lifestyle product categories for men and women. Prior to his current role, Mansuroglu was an editor and writer at Cosmopolitan Magazine, BestProducts.com, and Men’s Health Magazine. Mansuroglu has been tapped as a shopping expert for editorial websites such as Wirecutter, and his writing has also appeared in Out Magazine, Esquire and other publications. Mansuroglu uses Benefit Cosmetics brow gel daily, which is a top item in Alix Earle’s makeup routine.
Nikki Chwatt is the Style Commerce Editor for WWD and Footwear News, where she both writes and edits shopping stories that are heavily researched with product testing notes. Before joining WWD, Chwatt wrote for publications, including Editorialist. Chwatt’s go-to Benefit Cosmetics Mascara is part of Alix Earle’s makeup routine.
