January
J-beauty brand NatureLab Tokyo is rolling out online and in-store at Target. The hair care brand, best known for its scalp care, also sells at Ulta Beauty, Amazon and Bloomingdale’s.
TikTok Shop-viral GoPure is launching in more than 1,800 Target stores. The brand is best known for its skin-firming offerings, with heroes including its Tighten & Lift Neck Cream and Sculpt & Tone Arm Cream, both priced at $40.
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Dr. Catherine Chang’s NakedBeauty MD has launched online at Nordstrom. The peptide-powered brand is best known for its hydrogel face masks and and growth factor eye treatment, among other offerings.
Malibu C is launching its hair care products online and in-store at Target beginning Feb. 1. The brand, launched in 1985, offers need-based care collections, including those geared toward dyed hair, extensions, hard water exposure and more.
Amazon-loved baby skin care brand Tubby Todd has entered Target in more than 1,100 stores. Bestsellers include its All Over Ointment Eczema Treatment; Hair + Body Wash and Everyday Lotion, priced between $17 and $36.
Stripes, the menopause-focused beauty brand launched by Naomi Watts, has entered Ulta Beauty online and in select stores. Top brand sellers include the Vag of Honor hydrating gel and Oh My Glide lubricant, $50 and $45, respectively.
