Puma has recruited model Amelia Gray Hamlin to promote its spiky Mostro style in an “after dark” campaign in which she showcases a forthcoming yellow and black colorway.
In the campaign, Hamlin wears the “Pelé Yellow” Mostro which is slated for release on Thursday, modeling the vibrant sneakers with red Puma socks, blue jeans and a Puma T.
The brand sees Hamlin’s bold style and her trend setting ability as aligning with the disruptive and original spirit of the Mostro.
Puma is continuing to push its Mostro style in recent times, which gets its name from the Italian word for monster. Originally launched in 1999, the hybrid silhouette blends a 1960s track spike with a 1980s surfing shoe, resulting in a low-profile look made identifiable thanks to its signature spiky sole and utilitarian strap closure.
You May Also Like
Puma’s partner A$AP Rocky, who serves as creative director of the brand’s F1 line, recently revealed a new collection featuring three footwear silhouettes, with two of them being the Mostro OG and the Mostro Gabbia Light. Not to mention, Puma has worked with Louis Gabriel Nouchi on a Mostro Mule shoe, with new colorways recently released.
Hamlin said in a statement, “I love that the Mostro is comfy, cool, and just really easy to wear. It looks great with everything and instantly pulls the whole look together. It has that perfect mix of retro and modern that makes any outfit feel more elevated.”
The 23-year-old Hamlin, daughter of Harry Hamlin and Lisa Rinna, has been modeling for years now and worked with several major labels. Last year, she starred in a campaign for Byredo promoting the 10 year anniversary of its Ghost Mojave perfume and also served as the face of Frame’s summer 2024 collection.
