American Express Centurion and the Watches of Switzerland Group have announced a new partnership, the Centurion Watch Program.
American Express Centurion cardholders (in the U.S only) can receive a personalized shopping experience at select Watches of Switzerland showrooms, and access to a dedicated task force seven days a week with access to world-renowned watch experts.
“From limited editions and holy grails to museum-quality, vintage first editions, we have included new pieces from our independent brand partners MB&F and Jacob & Co., who tapped into their exceptional rarities to participate in this partnership. When we looked at building this collection for Centurion members, we wanted to deliver a one-of-a-kind discovery experience. Whether it’s a timepiece of horological history, like the first Omega Speedmaster reference, or a unique Patek Philippe Nautilus variation or watch from a brand that is rarely seen in person, like the Akrivia AK-06, a namesake the celebrated watchmaker Rexhep Rexhepi has since retired, we worked to ensure this curation would be an unmatched experience for Centurion’s card holders,” said David Hurley, deputy chief executive officer of Watches of Switzerland Group.
To kick off the watch program, the Watches of Switzerland Group curated a selection of more than 200 pieces exclusively for Centurion members to be among the first to view and shop, with brands such as Patek Philippe, Omega, Cartier, F.P. Journe, MB&F, and Jacob & Co.
The assortment was presented Thursday evening at Centurion’s New York lounge, which is located on the 55th floor at 1 Vanderbilt’s skyscraper in Midtown Manhattan.
“Watches have become collectors’ items and owning a prestigious watch is a bit like owning a small piece of history” said Bess Spaeth, senior vice president, U.S. premium products and membership rewards at American Express.
With watches quickly cementing its foot within the ongoing quiet luxury trend, the Centurion membership is connecting its avid watch-lover members to people, places and experiences not available elsewhere, with their “Hands On Time” event and now the Centurion Watch Program taking part at Centurion New York lineup of member-exclusive events.
“We know many of our Centurion members are passionate about watches and are looking for unique pieces to add to their collections. Watches of Switzerland is the leading authority on exceptional and collectible luxury watches, and much like Centurion, they are focused on bringing the highest level of service to their customers. We knew that they’d be the ideal partner to create a one-of-a-kind experience and Centurion Watch Program for our members.” added Spaeth.
Centurion members will also be able to access the exclusive perks of the program across 29 select Watches of Switzerland, Betteridge, Mayors and Analog Shift boutiques across the country.
