Anthropologie will open its Holiday House on the Upper West Side of Manhattan.
The full immersive and shoppable experience will be available with exclusive access to AnthroPerks members from Tuesday through Sunday at 37 West 70th Street.
“This holiday season we are thrilled to expand our holiday hour experience, presenting it on a larger scale than ever before,” said Elizabeth Preis, global chief marketing officer of Anthropologie Group. “This year’s show house boasts more spaces, an expanded product range and enhanced design elements. Our goal is to inspire and delight our customers through a variety of seasonal settings that showcases our incomparable creativity to create unforgettable experiences.”
Partnering with creative director and interior designer Glen Proebstel, the house features a wide range of products from Anthropologie and Terrain, with interactive QR codes placed in each room that lead to shoppable product pages. Featured items include Anthropologie’s home furniture and decor as well as Terrain’s exclusive faux tree and garland.
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Anu Narayanan, president of Anthropologie Women’s and Home, said, “We’ve curated an assortment designed to elevate your holiday celebrations. Or aim is to create a magical setting where every detail, from the furniture to the accents, brings the spirit of the season to life in a truly unforgettable way.”
“We’e excited to expand Terrain’s role in this year’s holiday house,” said Beth Smith, managing director at Terrain. “Our goal is to encourage our community to reimagine holiday decorating through distinctive product and aspirational styling ideas for decking the halls. By showcasing our festive decor in an expanded, curated setting, we’re focused on this experience offering the first spark of joy for our customers this season.”
The showcase will be open from Tuesday through Sunday. Anthro Perks members can make appointments between the hours of 10 a.m. and 6 p.m. Anthropologie stylists, along with members of the Terrain Design Services Team, will be present throughout the event to provide expert advice. All products showcase will be available to purchase both online and in select stores nationwide.
Anthro Perks is a free customer loyalty program that includes benefit such as free shipping, early access to new collection, entry to exclusive events, among other things.
