Anthropologie, the global lifestyle brand, will launch its fall campaign Monday featuring Taylor Hill, Barbara Palvin and Devyn Garcia. They were photographed by Yulia Gorbachenko against a backdrop of New York City.
“At Anthropologie, our passion for creativity and community fuels everything we do, and this year’s fall campaign captures the energy and excitement of ushering in a new season,” said Elizabeth Preis, global chief marketing officer of Anthropologie. “New York City, with its vibrant pulse, serves as the ideal backdrop to harness this feeling we all know so well and bring it to life.”
This year’s campaign is more extensive than a year ago. Anthropologie is expanding its social media strategy and will introduce innovative activations across TikTok, Meta and Pinterest, along with creator partnerships with mega influencers and community events, said Preis.
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The ads will run across the U.S. and U.K.
The campaign showcases pieces for both special occasions and everyday moments. The collection features denim trenchcoats and Western-inspired suede fringe jackets as well as moody florals and ruffles.
“We’ve listened to our customers and curated styles that blend the latest trends with our icon styles. This collection is designed to capture the essence of fall, offering versatile, standout pieces that bring sophistication and warmth to your autumn wardrobe,” said Anu Narayanan, president of Anthropologie Women’s and Home.
The campaign will see the models prominently feature the collection across their social media platforms throughout the season. Anthropologie will also partner with top stylists from across the country to offer their styling insights and showcase their favorite trends from the collection. The stylists will have a dedicated page featuring their picks on Anthropologie’s website and exclusive social content across Anthropologie’s channels.
Overall, the campaign will be featured out-of-home, in social media, and brand channels, as well as in-store and at events.
