Anti Social Social Club and True Religion are teaming up for a new collection.
The streetwear brand and denim standby are joining forces for a men’s denim collection influenced by workwear. The line offers pieces like a zipped canvas jacket, canvas pants, hoodies and T-shirts.
“All of us at True Religion love everything that Anti Social Social Club stands for,” said Michael Buckley, chief executive officer. “This exclusive men’s capsule collection reflects True Religion’s respect for ASSC’s ethos of inclusivity and the community ASSC has built.”
The brands have tapped rapper Rich the Kid to be the face of the collection’s campaign, where he’s seen sporting the collection while skateboarding on a New York City rooftop.
“This was a dream collaboration,” Rich the Kid said. “Growing up wearing True Religion, and wearing them while I learned to skateboard, the collaboration with True Religion and Anti Social has definitely been a full circle moment. It is an honor to be the face of this campaign.”
The collection juxtaposes both brands’ logos, including both True Religion’s Buddha and horseshoe motifs. Standout styles include the workwear inspired canvas set, which is embellished with thick white stitching and comes in both black and beige colorways.
The Anti Social Social Club and True Religion collaboration is part of the streetwear brand’s winter collection. Prices range from $45 to $235 and looks will be available for purchase starting Saturday.
Last month, ASSC teamed with designer Bryant Giles on a loungewear collection inspired by his animated series.
