Aoki Lee Simmons has been revealed as BCBG’s model for the brand’s new capsule: BCBG New York. According to the brand, the line draws inspiration from the “spirit of New York fashion.”
Simmons models BCBG New York’s spring 2024 collection, which includes a blend of suiting staples and eveningwear separates suitable for day-to-night dressing. Featuring bold hues and luxe textiles, including leather and satin, the limited-time line can be purchased now on bcbg.com and at select retail locations.
“Embodying BCBG New York’s essence of modern femininity and the harmony of day-to-night style, Aoki showcases the captivating duality of her lifestyle of fashion and post-graduate life, bringing a unique blend of elegance and intellect to the visuals,” reads a statement from the brand.
Simmons is the youngest daughter of model Kimora Lee Simmons and music executive Russell Simmons. The couple, who was married from 1998 to 2009, also shares daughter Ming Lee Simmons.
Aoki has followed in her mother’s footsteps in the fashion industry, posing for Kimora’s brand Baby Phat and launching a collaborative collection with JustFab. Aoki, Ming and Kimora also launched Baby Phat Beauty in 2020.
Meanwhile, Ming was named the face of Alexander Wang’s holiday Bodywear collection last year, posing in a selection of the label’s cotton undergarments. Several stars have fronted campaigns for Wang’s lingerie and loungewear line, including “Real Housewives of Beverly Hills” star Lisa Rinna, Julia Fox and Carmen Elektra.
