Wedding trends come and go, but one that’s really taken hold as of late is largely behind-the-scenes: the role of wedding content creator. Unlike a wedding photographer or videographer, a wedding content creator is there to help capture small, candid moments aesthetically and – should the couple be interested – possibly capitalize on viral trends to later be shared on social accounts.
This isn’t reserved for influencers either: all kinds of engaged couples are wanting to capture fun, intimate, candid moments with friends without the hassle, and that’s exactly what a content creator can provide.
Content creator Caroline Sacks, who was recently hired to capture influencer Kelsey Kotzur’s wedding, says people might assume “if they’re not a content creator or someone who is super focused on social media, it’s silly to hire a wedding content creator, but it’s absolutely not.” She adds, “Having been on the other side, there was no world in which I would have a wedding without one just after seeing it.”
Sacks points out that wedding content creators can capture all different types of videos and clips, depending on the couple’s wants, and they’ll have no lack of options to choose from – and quickly. Not only that, but it makes it so that the wedding party and guests can relax and enjoy themselves fully, too. “We’ve all seen the photos at weddings where you see the beautiful aisle and the florals, and then you see a sea of iPhones in the air,” Sacks says. “Who wants that in their professional photos? It’s so nice that it’s communicated that this is a dedicated person. There will be no lack of content, but put your phone down and enjoy.”
Ahead, here’s what you need to know about hiring a dedicated wedding content creator.
Experts Featured in This Article
Caroline Sacks is a content creator active across Instagram, TikTok, and YouTube.
Neeloo Fathi is a wedding content creator and founder of the Nee Media social media agency.
How to Find a Wedding Content Creator
There are currently over 70,000 posts using the hashtag #weddingcontentcreator, and according to TikTok, 48,000 of those were posted in 2024 alone. Since January 2023, there has been a 250-percent increase in posts using this hashtag. Being that this is such a new category of vendor, a lot of couples have turned to social media to find the content creator they’d like to work with.
“There is no better SEO than TikTok these days,” says Sacks, who recommends starting with the hashtag to find the right person for the job.
That’s exactly what Kate Kilduff, married in May 2024, did. After hearing about content creators for weddings mentioned on a podcast, she ended up reaching out to a few on social media for last-minute quotes. Since many videographers were out of budget, hiring a content creator felt like a compromise. “I found a few but as soon as I saw [Vanessa Anderson aka] Happily Ever Socials‘ POV videos, I knew she was going to be able to capture our vibes (which she did immaculately, may I add),” Kilduff says.
Some wedding planners and vendors are also now offering it as part of their own packages. That’s what lifestyle journalist Kristine Thomason found when booking her month-of coordinator for her wedding in August 2024. Content creation ended up being one of the add-on services provided by her coordinator.
“I knew that wedding content creators were a thing – I work in media and I even have friends who have pursued this as a side-hustle, but until that moment I hadn’t really thought about hiring one for our wedding,” Thomason says. “Quite honestly, the price was right, and we thought, you know what, it would be nice to have some behind-the-scenes clips and video highlights from our big day. We thought it over, and then a couple weeks before our wedding, we decided to go for it.”
Ally Roos, a public relations professional planning her August 2025 wedding, is in the midst of searching for her content creator. She notes that even though it’s a newer category, due to its rising popularity, some creators are going to be booked quite ahead of time. “I’ve narrowed down to a few, but truthfully a few top choices were booked over a year out – a pattern I’m facing with a few vendors,” she says, noting that she’s searching for creators via Google, Instagram, and TikTok.
How a Wedding Content Creator Works
As mentioned, wedding content creators can differ in the types of content they offer, and most are amenable to the couple’s requests. “Some brides really want someone to help them get social clips and short-form content that can be used for Instagram Reels and TikToks, [more of the] TikTok wedding trends which are a bit more planned out, while some brides really just want to get the candid moments that can be used to create more of those aesthetic videos,” says Neeloo Fathi, a creator and newly minted wedding content creator.
Fathi worked in social media management for seven years, focusing on behind-the-scenes and day-of content for events, influencers, celebrities, and brands. “Personally, I try to stay away from the ‘wedding trend’ style videos and focus more on capturing behind the scenes, candid, authentic moments which can also be used to create viral social media moments if that’s something a bride is looking for.”
Sacks agrees, noting that some content creators are better at content strategy, like getting in on viral trends, as opposed to just shooting candid moments, so figuring out your wedding aesthetic and aims are important. (A good creator can ideally do both, however.) “It’s about providing as many options as possible,” Sacks says.
For Thomason and her husband, it began with an initial kickoff call with their creator, similar to an initial meeting engaged couples might have with their wedding photographer. “During that call, she asked if there were any specific shots we’d like to get, or any trends we wanted to capture,” she says. The couple’s creator stipulated that she only delivers “raw footage,” so no edited or completed videos, which may differ from what other creators are often able to offer. The couple was also given an option of “static, start-to-finish videos” of the ceremony and speeches, or shorter clips taken throughout the day, which ended up being their pick.
In a kickoff call, couples may also discuss with their content creator any notable details and information, like family dynamics, vendors to highlight, or other specific moments important to capture.
Some content creators, like Sacks and Fathi, can also offer content strategy. Sacks points to Kotzur’s wedding as a collaboration, where they both updated a big Google doc of the types of content they needed from each part of the day, as well as any viral trends they wanted to capitalize on.
Fathi recently also worked with a bride on her content strategy, meaning when and how to post all the content, “organizing it in a way that told the story of the wedding weekend,” she says. The content ended up getting over 25 million views across the different platforms. “It was wild, but people love wedding content. People love love – it’s really sweet.”
How Much a Wedding Content Creator Costs
Because of the newness of this category, pricing can really range, so it’s important to work with both the creator and have a clear budget in mind, as many can accommodate based on timing, the amount of videos, the level of strategy or editing involved, turnaround time, etc.
“Pricing can range and there are a lot of different packages and options,” Fathi says. “Typically wedding content creators offer 6-hour, 8-hour, and 10-hour packages that range from $1,000 to $4,000. And then there are add-ons, whether it’s additional hours, additional Reels/TikToks, or posting in real time. If it’s a destination wedding, then there will obviously be travel costs added to that.”
Most everyone PS spoke to notes that a minimum of $1,000 is usually the case – though again, that can differ based on city and expectation.
What to Keep in Mind When Hiring a Wedding Content Creator
When hiring a wedding content creator, there are a few things to keep in mind. One, as this category expands, there are surely going to be more reviews popping up, more wedding website directories, and more word of mouth. (Another good way to find a wedding content creator in your area is to talk to your photographer or videographers, Fathi recommends.)
Another thing to keep in mind? A content creator may not actually be a suitable replacement for a videographer, Roos says. “They’re completely different services and all depends on what sort of content couples want to look back on.”
Fathi and Sacks agree: a content creator will offer clips and (most likely) raw footage, whereas a videographer is going to deliver a full, edited final package with speeches, family members’ reactions, and more. A videographer will tell a story, while a content creator gives couples the tools to tell their own.
Because of that, another thing to keep in mind is turnaround time. “Most videographers and photographers have a longer turnaround time, so having a content creator is great because you can look at all the content usually within 24 hours,” Fathi says.
And as these services gain steam, it may also be important for couples to talk to their guests about their comfort level with appearing in this content. A good creator will respect boundaries, and the couple should talk to their wedding parties ahead of time to gauge interest and comfort, while respecting everyone’s decisions to participate in different formats.
Lastly, weddings are often expensive, and if having video and behind-the-scenes content isn’t your jam, you shouldn’t feel pressured to make it so. “This is a nice-to-have, not a need,” Sacks says. “If it’s out of the budget, don’t kick yourself. Your friends have phones, and you’ll be captured no matter what. That being said, it is an opportunity to get some great videos, and to feel really special on your day.”
Samantha Leal is a lifestyle writer, editor, and editorial consultant who writes about beauty, wellness, travel, drinks, and more – basically, all the good things in life. She’s held editorial roles at The Knot, Latina magazine, Marie Claire, and Well+Good, and she’s written for PS, Bustle, Vogue, Teen Vogue, Glamour, Travel + Leisure, Byrdie, StyleCaster, The Zoe Report, and more.
