Aritzia, the Vancouver-based retailer known for its “Everyday Luxury” elevated essentials, will launch its first app — available to download on the App Store, starting Monday.
The retailer has been increasing its investments in digital and brand marketing to propel the Aritzia brand, grow awareness and build new client acquisition.
“With the launch of our new app, we’re creating a new way for our clients to connect with Everyday Luxury,” said Jennifer Wong, chief executive officer of Aritzia. “Along with endless inspiration and early access to everything they love about Aritzia, our app creates an experience designed to feel as immersive, curated and personal as stepping into one of our boutiques.”
The app offers a stream of exclusive shoppable content and is equipped with styling inspiration, a daily Outfit of the Day and outfit ideas courtesy of Artizia Muses, in-house stylists and creators. The app is designed to feel like the user has a personal stylist. In addition, it allows users exclusive early access to the retailer’s product launches, color drops and collaborations.
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The Aritzia app also features the digital closet that archives the Aritzia pieces users already purchased online, in boutiques and on the app. In addition to helping users keep track of what they own, this feature also provides curated pairing suggestions and outfit ideas. Clients can see what they have and how to style it, all in one space.
Further, the app features elevated product pages of photography and videos, which can be viewed in full-screen Gallery Mode. These pages offer an immersive shopping experience, which feels like being inside an Aritzia boutique. In addition, the browsing and recommendations help users discover their favorite styles.
Margot Johnson, Aritzia’s chief digital officer, told WWD that the app was developed over the past year — from initial concept through design, build and testing. She said it’s a product of the internal expertise across Aritzia’s in-house digital, creative, product and technology teams.
“To complement this, we partnered with a best-in-class digital agency, bringing together our brand vision, style authority and digital capabilities with their technical design excellence. Every element, from design to user experience, was thoughtfully built to reflect Aritzia’s Everyday Luxury experience,” she said.
Johnson said the app complements the company’s recent strategic investments in e-commerce, omnichannel and digital marketing. “As one of our three key growth levers, we are excited by the continued momentum in digital to engage and delight our customers,” she said.
The app is available exclusively for iOS in Canada and the U.S.
Founded in 1984, Aritzia has more than 135 boutiques throughout North America. Its U.S. expansion began in 2007, and the company launched e-commerce in 2012 and had an initial public offering in 2016. Aritzia’s net revenue for fiscal year 2025 was 2.74 billion Canadian dollars.
