Count Bad Birdie as the latest emerging golf brand to step up to sponsor PGA Tour players.
Shortly after Malbon Golf inked deals with both PGA and LPGA players, Bad Birdie has signed Si Woo Kim, Callum Tarren and Harrison Endycott for the 2024 season, marking the brand’s first-ever PGA Tour sponsorships.
Kim was ranked as a top 20 FedEx Cup player last season and recently won the 2023 Sony Open. “We’re so pumped to welcome Si Woo to the Bad Birdie family. His achievements, silky smooth swing and personality embody the essence of our brand. We are excited to show the world a little bit more of who Si Woo is,” said Jason Richardson, Bad Birdie’s founder and chief executive officer.
He also pointed to Endycott and Tarren as top up-and-coming players, calling them young and hungry and predicted that “we’re going to be seeing a lot more of them on leaderboards this year.”
In addition to the PGA Tour sponsorships, Bad Birdie has also introduced a multifaceted approach to sports marketing in 2024 that will encompass partnerships with high school teams, college teams, NIL contracts with players including University of Oklahoma’s Drew Goodman, Korn Ferry Tour’s Isaiah Salinda, and upcoming LPGA athletes.
After spending seven years at Adidas and four with Gap and Old Navy, Richardson founded Bad Birdie in 2017 in his L.A. apartment as a collection of polos featuring bold, colorful graphics. Since then, the brand has expanded into a full collection of on- and off-course apparel for men and women.
