Countless industries have partnered with beauty over the years, from real estate to media to fashion. Now, it’s the turn of drink companies.
French liqueur brand St~Germain Elderflower has teamed up with nail brand MiniLuxe to launch The St~Germain x MiniLuxe Royale Gift Set. Priced at $36, each set includes a 375ml bottle of St~Germain and a custom pairing of MiniLuxe’s Pure Polish inspired by the St~Germain’s signature holiday serve.
“A good manicure is just like a dash of St~Germain — a small, but essential detail needed to truly make your style, or your cocktails, stand out. Our Royale Polish Set is a flourish of inspiration that will make each of your soirées feel extra special,” said St~Germain brand director Stacy Saltiel.
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Also getting into the beauty game are Absolut and Kahlúa, which are partnering with the perfumery Imaginary Authors to celebrate the 40th anniversary of the creation of the Espresso Martini with eau de parfum Blend No. 83. The fragrance contains notes of dark chocolate, sugarcane rum, arabica coffee, velvety foam and night musk.
Matt Foley, vice president of marketing at Absolut and Kahlúa, said: “Imaginary Authors is known for storytelling through unique fragrances, so we thought, what a great partner for Absolut and Kahlúa to tell the origin story of the Espresso Martini through a whimsical interpretation of its resurgence in culture. Our Blend No. 83 Espresso Martini fragrance celebrates the 40th anniversary of this popular cocktail as a holiday gift that brings the smell to life this season.”
This follows on the heels of clean beauty brand Saie, which previously launched a wine, Saie When, with Jumbo Times Wine.
