Hair color trends come and go often – remember when cherry-red was the pick of the season? But there are some timeless shades that stand the test of time. Summer will be winding down soon and that means it’s time to start looking ahead to what hair color will easily transition into fall. A quick look around the internet confirms that one stunning shade is trending again and most likely here to stay.
Golden honey blond, or what celebrity colorist and Schwarzkopf Professional U.S. hair color trend ambassador Jacob Schwartz calls “ethereal blond,” is on the rise. It all started when Schwartz created this stunning shade for Bella Hadid. Since then, it’s been trending nonstop. “It’s a soft honey blond with creamy golden tones and subtle dimension,” he says. “I wanted the color to feel luminous and cinematic, but still understated.”
We asked Schwartz and celebrity colorist Beau Dieda for everything to know about this trending color. See all they had to share ahead, along with styling inspo.
Experts Featured in This Article
Jacob Schwartz is a celebrity colorist and Schwarzkopf Professional U.S. hair color trend ambassador.
Beau Dieda is an L.A.-based celebrity colorist.
Why Is Golden Honey Blond Trending?
Little did Schwartz (whose client list includes everyone from Sydney Sweeney to Charli XCX and Grace Van Patten) know he would be kicking off one of the year’s hottest color trends when he created Hadid’s. “Bella’s blond was all about creating something that felt effortless, luxurious, and reflective of the South of France during Cannes,” Schwartz says. “She’s so closely associated with her signature brunette, so if we were going to make her blond, it needed to feel timeless and fabulous and not like she was wearing a wig or a quick color job for a moment.”
Dieda explains exactly why it’s the perfect summer-to-fall trend. “Honey blond is one of my favorite transition colors because it gives you the brightness everyone loves in the summer but starts introducing those richer golden tones that feel more appropriate heading into fall,” he says. “It’s softer than an icy blond, lower maintenance, and it catches the light beautifully without looking overly processed. It’s the perfect ‘best of both worlds’ color.” Dieda also says that honey blond just never goes out of style. “It’s bright without being icy, dimensional without looking stripey, and warm without feeling brassy.”
