Tina Knowles revived an Amsale look for her appearance on “The Jennifer Hudson Show” on Monday. The mother of singer Beyoncé Knowles-Carter previously wore a similar design at the premiere of “Mufasa: The Lion King” last year.
Knowles’ red ensemble consisted of an off-the-shoulder corset top and tailored trousers. The “Matriarch” author accessorized with gold jewelry, black platform heels and a statement Schiaparelli belt.
Speaking to host Jennifer Hudson, Knowles discussed her daughter’s hair care line, Cécred. Knowles, who is also the company’s vice chairwoman, once owned a hair salon.
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“I’m most proud of how the public has supported it,” Knowles said. “We didn’t have this huge marketing budget. The people that used the products promoted it so much for us.
“We have a test salon in the salon and people come in. They make videos, they show the progress of their hair,” she continued. “I get choked up about it because they don’t have to do that, but they have promoted it for us, from the tools to the packaging and everything.”
Knowles-Carter cited her mother’s experience as a pivotal inspiration in launching Cécred, which recently celebrated its first anniversary.
“How many of y’all knew my first job was sweeping hair in my mama’s salon?” she wrote on Instagram in 2023. “Destiny’s Child got our first start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon.”
On Thursday, WWD exclusively announced that Cécred would be entering Ulta. It’s the retailer’s biggest hair care launch to date, with the line available in 1,400 stores starting April 6. Cécred’s products are engineered to work on all hair types and textures, a testament to the brand’s commitment to accessibility.
“My vision for Cécred has always been to be an inclusive force of excellence, investing in research, science and testing for all hair types,” Knowles-Carter told Beauty Inc. “As a Black founder, there are misconceptions that we can only make products for hair like ours. Society has trained us to focus on our differences, and it’s kept us in boxes.”
