Black Friday 2025: The Best Deals on Luxury Fashion and Beauty You Can Shop Today

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Black Friday is here, which means it’s your very best chance to score holiday gifts for everyone on your list while taking advantage of the best prices of the year… or else to treat yourself to the luxury fashion and beauty products that have been sitting in your bookmarks tab for what seems like ages. Our editors, after all, have identified no shortage of brands and mega retailers — from Coach to Nordstrom to Lululemon — that are treating their loyal customers to markdowns of up to 70 percent off in many cases. The best part? Many of them are extending the sales beyond November 28, so be sure to keep an eye out for their Cyber Monday deals next week, too.

If you’re itching for a baggy jeans upgrade, you’ll be happy to know that Levi’s has a pair just for you (in the form of bestselling denim called the Baggy Dad Women’s Jeans, which have been bumped down in price from 40 percent off to a whole 50 percent off, with all sizes still in stock). Has your mom been talking about replacing her old hair dryer with Dyson’s newest innovations? You can save $150 this Black Friday on its TikTok-viral Airwrap i.d. styling tool directly on the Dyson site, with more discounts to be had for the editor-tested Supersonic, which will dry your hair sans the heat damage while controlling for frizz and granting the volume your locks have always craved.

Other WWD Shop–favored luxury brands, from Jenni Kayne (we pledge allegiance to budget-friendly cashmere) to the Laufey-approved Everlane and the perennially trendy-yet-timeless J.Crew, are also seeing striking sales timed to Thanksgiving — with some of them being more impressive than anything we’ve witnessed over the years. At the Zac Posen–helmed Gap, for instance, every last piece is 50 percent off (earlier this week, we only saw 40-percent-off deals), which is surprising even given the fact that Gap is quite fond of sales regardless of the time of year.

And if it’s a makeup bag refresh you’re after, perhaps in preparation for all those holiday parties and dinners with the extended family, know that we’ve also scoured the web to find juicy deals from the likes of Kiehl’s, Ulta, Sephora, Bluemercury, Merit Beauty, and more: godsends if you’re on the search for half-off lipstick, a new eyeshadow palette, or the brown mascara of your dreams.

Of course, Black Friday sales can be most intimately felt over at Amazon, meaning you’re bound to find the widest selection of brands there, with the added bonus of free, two-day shipping for Prime members. So far, Amazon has unrolled deals of up to 45 percent off on everything from the Ray-Ban Meta glasses (half fashion, half tech) to the “Amazon’s Choice” Pro-Collagen Marine Cream from Elemis, a premium facial moisturizer that has thousands of fans, with many of them saying things in reviews like, “I can’t imagine using anything else.” Amazon also divides all of its Black Friday offerings by category, meaning you can easily filter and peruse things like tiny-but-mighty stocking stuffers, the top 100+ deals, and, one of the best deal sections in our humble opinion, top picks from small businesses like Dae and Saltair.

Ready to dive into all that the lead-up to Black Friday has to offer when it comes to clothing, accessories, skin care, and makeup? You’re in the right place. Below, a comprehensive (and constantly updated!) list of the best Black Friday 2025 sales in the luxury space. Because you deserve nothing but the very best… for less.

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Best Black Friday 2025 Deals on Fashion & Beauty

Abercrombie & Fitch: 25% to half off everything (yes, you heard that right), including perfect-for-fall fleece jackets, chic-and-comfy hoodies, plus ’90s-inspired high-rise jeans. We love this sale so much, we had to write a dedicated article on it.

Alo: Members get 30% off everything at Alo for a limited time only, inclusive of its super-soft pullovers, gently lifting workout bras, and lounge-worthy trousers. Not a member yet? No problem. The loyalty program is free to join and comes with additional perks like birthday gifts, free shipping, as well as invite-only IRL events.

Amazon: Up to 45% off on trending brands from Medicube to Steve Madden to Levi’s. Get a 30-day Prime trial here.

Athleta: Power your next workout with Athleta’s 30%-off sale for Black Friday. No matter if you’re shopping for high-performance leggings or seamless and sculpting tops, you’ll find a lot to love here (and, for bonus points, select athleisure is experiencing 40%-off reductions in price, reflected at checkout).

Bluemercury: Bluemercury’s Black Friday beauty happenings are looking a bit different this year. Expect 20% off all purchases (hurray for no minimum spend!), 25% off purchases of $800 or more, and 30% off $1,500-plus purchases. In other words, spend more on brands from Oribe to Diptyque to La Mer and get pampered more — as easy as that.

Coach: Coach dropped its official Black Friday sale only recently, with up to 40% off styles from the viral Chain Tabby Shoulder Bag to beloved Mary Janes and perfect-for-traveling commuter bags. It’s the best time of the year to score the celeb-approved handbag silhouette you’ve been dreaming of.

Coach Outlet: An extra 25% off already on-sale Coach Outlet finds is all we’ve ever wanted, really. Peep swathed-in-suede shoulder bags here, as well as crossbodies, wristlets, mini backpacks, and stylish top-handle satchels that align with fall 2025 trends peeped on runways.

Columbia: Almost everything is on sale for up to 50% off at the leading outdoor apparel brand, and shoppers also get free shipping on every order. “Our accountants are sweating,” Columbia says of the sale, and it’s not hard to see why. Shop half-off parkas, down jackets, snow boots, insulated vests, and more.

Dyson: Dyson’s Black Friday sales extravaganza prominently features the brand’s hair care innovations for some of the lowest prices we’ve seen to date — ready to cater to your unique hair texture and needs.

Everlane: Can’t get enough of Everlane’s minimalist, modern, quiet luxury–leaning basics? Treat yourself to its Black Friday sale, with deals of up to 50% off, and score a new cable-knit cardigan as a direct result of all that.

Gap: 50% (yes, 50!) off everything, like Fair Isle sweaters, cropped puffers, layer-worthy turtlenecks, and beyond. We also want to let you in on a little secret: Gap cut the ribbon on its “Really Big Deals” Black Friday section, where you can find 60%-off markdowns on the kinds of street-style staples that all the cool kids are wearing these days.

Heaven Mayhem: Sofia Richie Grainge, Bella Hadid, Alix Earle, Florence Pugh, and many more A-listers have all worn Heaven Mayhem’s It-girl-coded jewelry at one point. Now, the very same earrings styles we’ve spotted on them are 30% off, and you’ll also find no shortage of on-sale glasses, jewelry boxes, and pendant necklaces here.

J.Crew: The label was one of the last to unveil its Black Friday sale, but it’s finally here and it’s good — chock-full of stunning deals like over 30% off covetable cashmere, half off dinner party–coded tartan tops, 50% off elegant-and-luxe pajama sets, and more.

Jenni Kayne: The queen of quiet luxury has arrived on the Black Friday scene, and we’re all bowing down to the Jenni Kayne wool coats, Chelsea boots, and fit-for-winter slip skirts currently on sale for 25% off.

Kate Spade: Up to 70% off everything on the site, which includes select leather goods, ready-to-wear fashions (the ideal place to score your soirée gown), footwear (loafers and slip-on sneakers make their presences known), stocking-stuffer bag charms, and more. And because you’re on the “nice” list this year, you’ll spot flash deals that have an added 25%-off tag attached to some of Kate Spade’s finest.

Kiehl’s: Christmas came early with the Kiehl’s Black Friday sitewide sale of up to 50% off. There’s no better time than now to stock up on essentials like face wash, retinol-boosted serum, anti-aging cream, and similar heavy hitters.

Larroudé: Shop to your heart’s content at the buzzy footwear label Larroudé, whose 50% off sitewide sale includes chic, in-demand styles like the metallic Blair Ballet Flat, Miso Platform Sandal, and corp-core-approved Ruth Pump.

Levi’s: 40 to 50% off everything and free shipping plus free returns? Now that’s a Black Friday special we’d be remiss not to point your attention to. Grab every style of jeans you’ve been wishing for at Levi’s, and make sure to round out this purchase with the brand’s highly reviewed outerwear for good measure.

Lululemon: Half-zip hoodies for looking stylish post-workout — at close to 40% off. High-rise biker shorts, à la Princess Diana — 30% off. The viral Align Dress — now at under $100. You get the point.

Merit Beauty: This is Merit’s only sale of the year, so it’s bound to be incredible. Whether you go for the 20%-off Flush Balm, the editor-reviewed and editor-adored Signature Lip Liner, also for 20% off, or the multilayered and nuanced Retrospect L’Extrait de Parfum for less than $75, the end result of your Merit shopping spree will be a beauty routine to envy.

Neiman Marcus: Sale on sale on sale — that’s Neiman Marcus’ strategy this Black Friday. It’s granting an extra 25% off already-reduced items, meaning you can get up to 70% off in total on Helmut Lang knitwear, Dior lip duos, Retrofête black-tie garb, and everything in between.

Net-a-Porter: Luxe online retailer Net-a-Porter is taking a no-holds-barred approach to the holiday season with its Black Friday sale of up to 50% off — on high-end brands from Loewe and Manolo Blahnik to Zimmermann and Agolde.

Nordstrom: We’re Nordstrom obsessives over here, and for good reason. In the aftermath of Turkey Day, enjoy Black Friday deals that encompass Barbour waxed jackets, just-right Madewell denim, LED masks from Therabody, top-selling serums from Lancôme, and more.

Petite Plume: When Petite Plume announces its “20% off almost everything” deals, you beeline straight to its site for a much-needed splurge. Stock up on sumptuously crafted flannel PJs, short-sleeved sets for sleepers who run hot, and matching loungewear for the whole family.

Saks Fifth Avenue: 15% off select beauty and fragrance merchandise at Saks means you can finally grab that Maison Francis Kurkdjian perfume you’ve been eyeing, bestselling eye cream from Clé de Peau, and ready-for-gifting sets from La Mer. And if you use the code BFRIGCSF at checkout, you can get up to $750 off your purchase based on spend total!

Sephora: The major beauty retailer is hosting what it calls “Cyber Week” until December 1, during which you can save up to 50% off on a wide variety of brands, depending on what day it is. Selena Gomez’s Rare Beauty is here and so is Rihanna’s Fenty Beauty, Lancôme‘s mascara is at its lowest-ever price, Anastasia Beverly Hills’ celeb-vetted brow products are half off, and more.

Shopbop: 25% off select fashions with the code HOLIDAY. Go crazy on the BaubleBar tennis bracelets, bestselling Frame denim, elevated basics from Anine Bing, etc. And don’t forget that because Shopbop is a subsidiary of Amazon, making your purchases on its site will also bless you with free, next-day shipping if you’re a Prime member.

Ugg: Meet Ugg‘s new markdowns on fan favorites like the ideal-for-gifting Clugette silhouette, the ultra-popular Classic Ultra Mini boot style, and beyond. But make no mistake: It’s not all shoes amidst Ugg’s sale section. Indeed, fluffy robes for 30% off, the Selena Gomez–worn Terri Pant for 50% off, and faux-fur jackets are all there, too: just waiting for you to score them this winter.

Ulta: Similar to Sephora, Ulta is hosting its own Black Friday sale, with deals reaching 50%-off levels. Stuff their stocking with leading moisturizers for half off, Batiste dry shampoos witnessing BOGO offers, select Marc Jacobs perfumes for 40% off, and other standouts.

Vivaia: One of our editors’ favorite brands, Vivaia, is going big for Black Friday. Until November 29, you can get 20% off two pairs of its TikTok-popular shoe styles, 25% off three pairs, and 30% off four pairs (all with the code BFCM25). There’s never been a better excuse to finally invest in Vivaia’s Bella Hadid–worn sneakerina.

10 Top Black Friday Deals We Spotted Today

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on major fashion and beauty sales worth readers’ time and money.