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Updated November 7th, 2023: This article on best Black Friday beauty deals was updated with more information about what to expect for Black Friday 2023 and new product picks for the best early beauty deals you can shop now.

It’s almost the most wonderful time of the year for beauty lovers: The best Black Friday beauty deals of 2023 are a mere few weeks away. You’re likely already brainstorming holiday gift ideas for the beauty lover in your life, and while many Black Friday beauty sales won’t officially kick off until the week of Thanksgiving, we’re already spotting mega discounts on editor-loved prestige products across makeup, hair care, skin care, and beauty tools galore.

November is prime savings season when it comes to beauty. On top of mega sales like Sephora’s VIB sale, there are tons of early Black Friday deals to shop. We quite don’t know the extent of all the beauty discounts that will arrive later this month, but we can definitely share some intel and recommendations based on last year’s shopping spree to help you prep your holiday beauty haul. Hint: Keep tabs on all the top beauty destinations for Black Friday skin care deals, markdowns on fragrance gift sets, Shark hair styling tools, and the best Black Friday makeup sales to score the biggest bang for your buck.

For instance, the Ulta Black Friday sale historically offers steals on regimen-refreshing essentials, such as face serums, TikTok-famous beauty products, hair care items, top-rated hair styling tools, and everything in between. And Sephora’s Black Friday sale is likely to impress again this year with big Black Friday perfume deals and discounts on colognes for men. Black Friday beauty deals are always the best time to grab a gift for everyone on your list, whether you’re shopping for gifts for women — like your girlfriendwife, or mom — or snagging a self-care themed gift for him.

To get you in the holly jolly spirit, we’ve sifted through our favorite retailers to spot the best early beauty deals of 2023. Remember to bookmark this page, as we’ll keep it updated with the best official Black Friday beauty sales all the way through Cyber Monday week.

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The Top 10 Best Early Black Friday Beauty Deals

Courtesy of Nordstrom

Benefit Cosmetics They’re Real Mascara & Eyeliner Set $80 Value

What’s included: Two full-size They’re Real! Lengthening & Volumizing Mascara in Jet Black and full-size They’re Real! Xtreme Precision Waterproof Liquid Eyeliner
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars

What reviewers say: “This has been my go-to mascara for several years because it’s easy to apply, gives my lashes volume and length, and, best of all, is smudge free. This is a holy grail liner too.” 

Price upon publish date of this article: $39

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Bumble and Bumble Hydration To The Rescue Set

What’s included: Full-size Hairdresser’s Invisible Oil Heat/UV Protective Primer, full-size Hairdresser’s Invisible Oil Shampoo, full-size Hairdresser’s Invisible Oil Conditioner
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “I love the way this works on my natural curls! It leaves it soft and shiny and I love the smell. It’s so fresh and clean. My hair is more hydrated and shiny.”

Price upon publish date of this article: $55.30

Morphe Face The Beat Face Brush Collection and Makeup Bag

What’s included: Pro Flat Buffer Brush, Powder Fluff Brush, Precision Powder Brush, Deluxe Angle Brush, Highlight Definer Brush, and large black cosmetic bag
Ulta Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “Fabulous makeup brush set. I definitely recommend, especially as a starter face brush set.”

Price upon publish date of this article: $18

Olehenriksen Acids Done Bright Smoothing Skin Care Set

What’s included: Glow2OH Dark Spot Toner, Lemonade Smoothing Scrub, Dewtopia 20% Acid Night Treatment
Sephora Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “I absolutely love this set!! It’s so refreshing and leaves skin with such a fresh feeling!”

Price upon publish date of this article: $26.40

Courtesy of Amazon

Living Enrichment Skin Care Fridge

Amazon Top Quality Store Badge on Google: 4.5/5 stars

What testers say: “I bought this fridge with the intention of using if for my skin care. So far, I am happy with it — four months in. It fits all the product I need, the shelf is removable, and it opens and closes easily. The mirror and light work well. Would recommend for this purpose!”

Price upon publish date of this article: $45.60

Ghd Limited Edition Orchid Pink Platinum+ Styler 1 inch Flat Iron

Special features: Ultra-zone predictive technology
Dermstore Top-Quality Store Badge on Google: 4.4/5 stars

What testers say: “I’ve been using this flat iron for the past give years and it’s still going strong. It makes my wavy hair pin straight and leaves it feeling so silky. I’m super happy with it and highly recommend it.”

Price upon publish date of this article: $129.30

Boy Smells Candle Trio

What’s included: Cedar Stack Votive Candle (3 oz), Hinoki Fantôme Votive Candle(3 oz), St. Al Votive Candle (3 oz)
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “This collection is a great way to try several scents without committing to a larger candle. It is predominantly woody/spicy — perfect for autumn and winter. Despite small size, these luxury candles last for a long time and the scent is not too overpowering or elusive. Would work very well as a gift since the packaging is quite elegant!”

Price upon publish date of this article: $39.90

Jo Malone London Star Magnolia Blossom Perfume

Fragrance notes: Lemon, star magnolia, and sandalwood
Sephora Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “Obsessed with this! A friend had it and when she said it was limited addition I ran here. The scent is so fresh, clean, and florally. It reminds me of the Tocca scent Florence, but even better! I love the bottle and the presentation was beautiful.”

Price upon publish date of this article: $126.40

Elizabeth Arden Prevage Anti-Aging 3 Piece Skin Care Gift Set

What’s included: Superstart Skin Renewal Booster Serum, Prevage Anti-Aging Daily Serum, Preavage Anti-Aging Eye Serum
Dermstore Top-Quality Store Badge on Google: 4.4/5 stars

What testers say: “This is a very nice set built around the full sized serum. And the serum is totally worth it! It’s the original version (not the intensive one) but after using it I don’t really feel the need for it to be any more ‘concentrated.’ And the package is so lovely!”

Price upon publish date of this article: $36.75

Red Carpet Manicure Ultimate Gel Polish Pro Starter Kit

What’s included: Locking train case, LED nail lamp, gel nail polishes, cuticle oil, nail wipes, and additional accessories
Ulta Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “This kit is wonderful. I love everything about it. I completed my first set and they lasted a full three weeks. I had zero chipping on the tips of my nails the entire time, nor a broken nail. I highly recommend this set! After two self-done sets of gel nails, it has paid for itself.”

Price upon publish date of this article: $59.99

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Too Faced Pinker Times Ahead Eyeshadow Palette

What’s included: 14 multi-finish eyeshadows
Sephora Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “All of the colors are so pretty, and they blend so well! This eyeshadow smells amazing and lasts all day, even without eyeshadow primer. I loved it so much I bought one for a friend.”

Price upon publish date of this article: $19.50

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Coola Moon Silk Moisture Recharging Mask

Key ingredients: Snow mushroom extract, kakadu plum extract, licorice root, antioxidants, and plant-derived actives
Dermstore Top-Quality Store Badge on Google: 4.4/5 stars

What testers say: “Not only does this make my skin feel amazing, it also is a little gift to myself every night. The packaging is the cutest. Both the product and formula are elegant to say the least. I can’t stop looking at myself in the mirror because I am absolutely glowing — I mean it!”

Price upon publish date of this article: $28.80

Too Faced Lip Inkection Maximum Plump Lip Plumper

Special features: Leaves lips feeling smooth and plump; smells like a sparkling Champagne cocktail
Ulta Top-Quality Store Badge on Google: 4.8/5 stars

What testers say: “I love using this lip gloss, it plumps your lips and gives them a nice pale pink color. Can easily reapply when necessary. It smells amazing! Just be careful to not get it on your cheek or hand, it made my skin red.”

Price upon publish date of this article: $16.50

When Is Black Friday 2023?

Every year, Black Friday is the day after Thanksgiving. This year, it falls on November 24th, with sales running throughout the weekend and into Cyber Monday on November 27th. But you don’t have to wait to save on skin care and more: Many early sales have already started in anticipation of the biggest shopping event of the year. So, to refresh your beauty routines this fall and winter, look to top beauty retailers like Sephora, Amazon, Ulta, and keeps tabs on the websites of your favorite beauty brands for the best beauty bargains to kick off the holiday season. 

Is Black Friday the Best Time to Buy Beauty Products?

Absolutely. Black Friday is the only time of the year that guarantees steep savings on all kinds of brands and beauty essentials. Whether you’re prepping your beauty routine for the harsh winter ahead, giving your beauty stash an early refresh for the New Year, or taking advantage of Black Friday beauty advent calendar sales for gifting, our favorite retailers are giving you a pass to shop the best of the best at a discount.

Historically, most beauty brands and retailers offer their biggest sales of the year during Black Friday and Cyber Monday. That means there’s potential for major savings on super pricey items that almost never go on sale, like the Dyson’s famed Airwrap Multi-Styler or Supersonic Hair Dryer. It’s also an excellent time to stock up on your holy grail beauty items while they’re at a bargain or snag a popular product you’ve been coveting all year. Lots of high-value products will be bundled in beauty gift sets, too, which makes for an easy gift or savvy way to try out a range of products for less. Plus, Black Friday is a great opportunity to experiment with beauty items, since there’s far less harm in testing an item that’s price dropped.

Which Beauty Retailers Have the Best Black Friday Deals?

Based on last year’s Black Friday, these brands and retailers will likely have the best Black Friday 2023 beauty deals:

  • Sephora Black Friday Sale: It’s about to be the most wonderful time of the year, because Sephora’s annual holiday sale is likely to make a return in 2023. If Sephora’s Black Friday sales are anything like last year’s, they’ll begin at the beginning of Thanksgiving week and last through Cyber Week. In 2022, the majority of Sephora’s beauty offerings saw super rare discounts up to 25 percent off, with even bigger bargains on select products, and special perks for Beauty Insiders like free shipping and bonus gifts.
  • Ulta Black Friday Sale: Last year, Ulta kicked off the season of giving by surprising shoppers with a full week of price slashes. Annually, the discounts tend to peak at 50 percent off and cover the range of top-rated beauty products, including sales on beauty bundles, makeup brushes, and special Morphe Black Friday discounts and Clarins Black Friday Black Friday deals. In 2023, we’re hoping they repeat history and offer extra perks, like luxe gifts with purchase and free shipping.
  • Amazon Black Friday Sale: Amazon Prime Day isn’t the only time to catch bargains on top-rated Amazon beauty products, because mega deals on the best hair dryer brushesface masks, hair masks, and other self-care essentials often pop back up for Black Friday. Make sure to keep a watchful eye on Amazon’s site as Thanksgiving grows nearer, because the retailer will likely be dropping prices early, on top of their routine beauty flash sales.
  • Nordstrom Black Friday Sale: Nordstrom’s Black Friday sales are nothing short of an extravaganza. Annually, Nordstrom offers holiday deals on thousands of select sale items and even steeper steals on beauty products from their clearance page. Year-round, Nordstrom is a destination for beauty gift sets from top brands across skin care, hair care, makeup, and body products, so if the discounts rack up to 60 percent off like last year, everyone on your gift list will be in for a treat.
  • Dyson Black Friday Sale: In 2022, offered discounts by way of an Owner Rewards sale event, where shoppers could register products they’ve previously purchased at Dyson (like air purifiers or vacuums) and receive a 20 percent discount on new Dyson hair tools. We’re expecting similar discounts this year, with the possibility of the Airwrap being eligible for a discount, as this hair tool was included in Dyson’s most recent Owner Rewards event for the first time ever.
  • Shark Black Friday Sale: On the hunt for a high-tech hair dryer or multi-styler that won’t break the bank? Shark Beauty’s suite of hair tools has plenty to choose from. Shark is known to offer discounts on its roster of tools, including the Shark FlexStyle multi-styler, which bodes well for potential deals come Black Friday. The brand launched two new hair tools this year, the SmoothStyle hair dryer brush and SpeedStyle hair dryer, so we’re uncertain if these will be included in discounts. During October Prime Day, Shark offered deals by way of special value sets, so we could see something similar (or more impressive) for Black Friday this year.
  • Dermstore Black Friday Sale: Dermstore’s annual Black Friday and Cyber Monday sales wowed in 2022, with price drops on everything from prestige skincare brands like Elemis, Dermalogica, and EltaMd, to high-tech dermaplaning tools, facial cleansing brushes, and bikini trimmers. While Dermstore’s sale page is constantly brimming with must-have beauty buys, you won’t want to skip out on the retailer’s annual jaw-dropping deals that only come around for Black Friday and Cyber Monday.
  • Skinstore Black Friday Sale: If your skin needs quenching from the cold front that’s officially blown in, Skinstore is one of the best retailers to shop Black Friday skin care deals. Last year, the site offered up to 50 percent off your entire purchase, plus an extra 10 percent off with a coupon code and free shipping through December 1st. Hopefully the sales are just as good this year, because that’ll account for incredible savings on high-quality self care. Sign up for Skinstore’s Black Friday Sale waitlist here to stay in-the-know about exclusive access.
  • Too Faced Black Friday Sale: Too Faced is an editor-loved brand for its range of mascaras, complexion makeup, lip plumpers, and sparkly eyeshadows. If you shopped the brand’s Black Friday makeup deals last year, you would’ve scored 30 percent off the entire site with an additional 10 percent off coupon code. Even items that were already on sale were price slashed by 50 percent off through 11:59 PM on Cyber Monday. Make sure to keep tabs on Too Faced’s site so you don’t miss potentially steeper deals this time around.
  • Anastasia Beverly Hills Black Friday Sale: The brow experts at Anastasia Beverly Hills were dropping price tags across the entire site by 50 percent off in 2022. The brand’s sale was notably shorter than most others, as it only lasted from the day before Thanksgiving to the Sunday before Cyber Monday. We’re hoping the deals linger a little bit longer this year, with even bigger opportunities for savings.
  • Pat McGrath Labs Black Friday Sale: We’re crossing our fingers that the brand that was rumored to color Taylor Swift’s glam all summer long will be back for Black Friday this year. Our editors were giddy to shop Pat McGrath Labs’ 40 percent off sales in 2022, which applied to a limited selection of products for just a few days of the shopping extravaganza.
  • Drybar Black Friday Sale: There’s nothing like a bouncy blowout to elevate your hair style in the new year. Drybar is one of the best hair styling brands on the market, so you won’t want to skip any Black Friday or Cyber Monday sales that may pop up. If the 2022 sales reappear in a few weeks, you could score 30 percent off editor-loved hot tools and 25 percent off nourishing hair care products.
  • Tatcha Black Friday Sale: If you’ve been coveting a prestige skin care product from Tatcha, this month’s your chance to score big once-a-year discounts. The brand’s previous holiday sales launched on Cyber Monday and lasted through the Thursday after Thanksgiving, with 25 percent off of all beauty products and multiple free gift offerings with qualifying purchases. Keep your eyes peeled for Tatcha sale announcements to come, because we’re nearly sure it’ll be to be worth the wait.
  • Tarte Black Friday Sale: The 2022 Tarte Cyber Monday Sale was one of the largest discounts we’ve ever seen on the brand’s site. It lasted all the way through December 1, with 30 percent off discounts site-wide and an extra 55 percent off holiday-themed beauty items. They even gifted a free makeup product with a purchase of three or more items. If that sounds holly jolly to you, make sure to keep tabs on Tarte.
  • Urban Decay Black Friday Sale: Urban Decay creates some of the best goodies to glam with and they’ll hopefully follow tradition by offering some major beauty bargain on Black Friday. In 2022, Urban Decay kicked off their sales a full week before the rest of the sales begun. Since the 2023 start date is not yet confirmed, we recommended bookmarking this article for sale updates as soon as they’re announced. If all goes according to last year’s plan, Urban Decay will offer the same 30 percent off discount on the entire site, along with specific product price drops for Black Friday and Cyber Monday.
  • Huda Beauty Black Friday Sale: Huda Beauty’s biggest sale of the entire year always returns for Black Friday and Cyber Monday, and it’s the gift that keeps on giving, because it tends to last for over a week. In 2022, the brand offered a whopping 80 percent off site-wide, plus surprise gifts with purchase each day for carts that exceeded $150.
  • Rare Beauty Black Friday Sale: We can’t wait to get our hands on discounted editor-loved Rare Beauty products this Black Friday. In recent years, Rare Beauty’s irresistible deals rolled all the way from Thanksgiving Day to Cyber Monday, with discounts on popular products and daily coupon codes. We’re hoping they’ll also bring back free full-size gifts with purchase, free shipping, and 15 percent off the entire site with a charitable donation to the Rare Impact Fund.
  • Charlotte Tilbury Black Friday Sale: Celebrity makeup artist-loved products from Charlotte Tilbury are expected to go on sale this month in the brand’s annual Cyber Monday Sale. If this year is anything like 2022, you’ll be able to grab all kinds of discounted goodies through Tuesday, November 28. Last year, the site offered up to 30 percent off your entire shopping card through tiered sales and matching discount codes.

Does Sephora Have Black Friday Sales?

Yes! Sephora’s Black Friday beauty sales have previously offered steep discounts on skin care sets, makeup gift sets, special-edition holiday products, bonus markdowns on sale items, and more steals to get you in the holiday spirit. While Sephora has yet to share information on the 2023 Black Friday and Cyber Monday beauty sales, we have our fingers crossed that they’ll include similar deals as last year, like sweeping price drops up to 25 percent off and extra shopping and shipping privileges for Beauty Insiders.

How We Selected the Best Early Black Friday Deals

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.

To select the best early Black Friday beauty deals, we carefully sifted through top-rated beauty retailers to see what early deals they are offering, while comparing last year’s sales. Then we narrowed our search to what new skin care, makeup, hair, and beauty tools were on sale as well as tried-and-true products that were discounted. We considered customer reviews and made sure to include options to suit hair and skin types, along with the range of beauty preferences and applications. We also kept Google’s Top-Quality Store badges top of mind when deciding what retailers we wanted to feature. Learn more about us here.

Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. In her spare time, Olivia can be found scrolling beauty retailers for deals on top-rated products to upgrade her routines. Cigliano wrote the original version of this story for the best Black Friday beauty deals and updated it in November 2023 with new deals ahead of the shopping event. She will continue to update this page until Black Friday and Cyber Monday are over.