BEST FRAME: Eyewear maker Ray-Ban has appointed Blackpink‘s Jennie as its new global brand ambassador in a bid to connect the brand with a new generation of fashion- and music-loving consumers.
Fresh off an electrifying performance as the closing headliner of Complexcon Hong Kong, the K-pop star’s cool, unforced take on luxury and street style mirrors Ray-Ban’s own mix of timelessness and edge, the brand said.
“I’m really happy to be partnering with Ray-Ban. It felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way,” said the star, whose stage name is Jennie Ruby Jane.
“Ray-Ban has that same energy: simple, expressive, and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” she added.
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Coinciding with the appointment, the EssilorLuxottica-owned eyewear brand released a campaign that channels the Blackpink member’s radical aesthetic, expressive energy, and fearless sense of self.
Invite her fans to “frame their next move,” she sports ’90s-inflected wrap shields, vintage-inspired metal silhouettes, and retro-feminine cat-eyes designed for all-day wear and comfort.
Jennie, who just wrapped a six-month concert tour, told WWD earlier that she is lining up her annual agenda with plenty of summer festival dates to be announced.
