David Thielebeule has expanded his role at Bloomingdale’s to men’s and women’s ready-to-wear fashion director. He joined Bloomingdale’s last year as men’s fashion director and has added women’s rtw, reflecting a continued investment in fashion-forward content and curation.
In the role of women’s fashion director, Thielebeule replaces Janelle Lloyd, who had been women’s rtw fashion director since February 2024.
The move is part of Bloomingdale’s integrated marketing team strategy to strengthen the connection between merchandise storytelling, brand discovery and customer engagement across all touch points. To this end, it has streamlined its fashion director roles to three key leaders.
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In addition to Thielebeule’s expanded role, Marissa Galante Frank continues as accessories and beauty fashion director. In tandem, Bloomingdale’s has created a beauty editorial and events specialist role to amplify event programming and brand narratives in the beauty space. This role, which hasn’t been filled yet, will report to both Galante Frank and Analissa Varian, director of special events.
Kelley Carter will continue in her role as home fashion director, driving design-led storytelling and trend authority in the home category.
Thielebeule was formerly the style director at WSJ. Magazine and the founding editor in chief of Grazia USA. He has also worked for such publications as GQ, Harper’s Bazaar and L’Officiel.
The company also revealed a fully integrated special events team, now reporting into Varian, who has led a strategic reorganization to align event programming more closely with regional store leadership. Four newly established senior manager roles oversee key territories across the country, in an effort to deepen the connection to local markets while enhancing central support.
Bloomingdale’s integrated marketing team includes Anya Deweerdt, director of curated initiatives, Carousel; Suzy Nager, director of brand partnerships and philanthropy, and Jennifer Chadroff, director of earned media.
“This evolution is about sharpening our storytelling, aligning closely with the merchant and store organizations, and creating a more connected customer journey,” said Kevin Harter, vice president, integrated marketing and fashion office at Bloomingdale’s. “We’re excited to see this team bring fresh energy and focused expertise to the business.”
These changes are part of the company’s larger Dream Big strategy, a cross-functional vision to reimagine the next era of growth for Bloomingdale’s through innovation, creativity and experiential retail.
