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MILAN Bottega Veneta has tapped award-winning actress Shu Qi as a global brand ambassador.

In this role, Qi, who also attended the Kering-owned brand’s spring 2024 show in Milan last month, fronts an exclusive campaign, to be released on Thursday. In the images, photographed by Sander Muylaert, Qi appears holding the label’s new Gemelli shoulder bag or wearing a jacket in Bottega Veneta’s signature Intrecciato technique.

“Bottega Veneta inherits the classic spirit of Italian craftsmanship, invigorated with innovative creativity and a truly global outlook. There’s a cinematic quality to the design, with a beautiful sense of texture, detail and movement,” said Qi, further praising the brand for “such a rich heritage and distinct creative vision.”

“I am happy to welcome Shu Qi to the family, recognizing her commitment to creativity and enduring excellence in cinema,” said Bottega Veneta’s creative director Matthieu Blazy.

Shu Qi appearing in the Bottega Veneta campaign.

Shu Qi appearing in the Bottega Veneta campaign. Sander Muylaert/Courtesy of Bottega Veneta

Qi is the second talent to join the Bottega Veneta family as ambassador under the creative direction of Blazy, following the appointment of BTS pop-star Kim Nam-joon, better known as RM, in March. 

Her appointment builds on the brand’s relation to the arts and will likely further amplify its resonance globally giving the actress’ popularity. With a career spanning almost three decades, Qi has delivered standout performances in both box-office hits and cult art-house films. She had roles in “Millennium Mambo,” “Three Times” and “The Assassin,” all directed by acclaimed film director Hou Hsiao-Hsien, which all made it to the Cannes Film Festival.

Her many accolades include three Hong Kong Film Awards; two Golden Horse Awards for best actress; best actress at the Shanghai Film Critics’ Awards; best actress at the Huabiao Awards, and best actress at the Asian Film Festival. Qi has also served as a jury member of the main competition section at the Berlin International Film Festival in 2008, Cannes International Film Festival in 2009 and at the Venice International Film Festival this year.

Shu Qi at the Bottega Veneta spring 2024 show in Milan.

Shu Qi at the Bottega Veneta spring 2024 show in Milan. Courtesy of Bottega Veneta

In Venice, the actress was also seen attending the Armani One Night Only event, while earlier this year she appeared in Michael Kors and Tom Ford Beauty ad campaigns.