Gente Beauty, a Brazilian body care brand focused on lymphatic drainage that was founded by model Marianne Fonseca, has landed an investment from Webster Capital. Terms of the transaction were not disclosed.
Fonseca founded the brand in 2022. Products include Bye Bye Cellulite, $32; Lymphatic Drainage Effect, $34, and Tropical Rain Shower Gel, $22, which feature Brazil-sourced ingredients like açaí, guaraná fruit, and cacao.
“This partnership with Webster Capital is a game-changer for Gente Beauty. With their support, we can expand our reach and continue redefining body care through innovation and Brazilian beauty rituals,” said Fonseca. “Our mission has always been to empower people to care for their bodies with intention, and this investment brings us one step closer to making self-lymphatic drainage an essential part of everyday wellness.”
Related Articles
Webster Capital is run by Tony Olson, who led Spins as its chief executive officer for over 20 years. It has equity interests in Spins, Tasseo, the natural product industry ecosystem, and experiential goods and services. Through his Tasseo consumer fund, Olsen is also a significant investor in hair accessories brand Kitsch.
Of its latest investment, Olson said: “I have been immersed in the culture of Brazil for over 20 years and I am a strong advocate of lymphatic drainage massage. Everything about Gente resonates with me, the culture, the ingredient profile, the application. The moment I met Mari Fonseca, I knew she was a kindred spirit and would make a great business partner. I am thrilled to be a part of the Gente team.”
