Brooke Jaffe has been promoted to senior vice president of public affairs and strategy at Penske Media Corp., the parent company of WWD.
In the role, Jaffe will continue to help accelerate and grow new and existing business across PMC and its brands. Since she joined PMC in 2019, Jaffe has added responsibilities for Dick Clark Productions public relations, and served as part of the leadership team building LA3C, PMC’s Los Angeles-focused festival.
Jaffe will continue to drive internal and external communication strategies for PMC, including media communication, brand amplification, corporate messaging, information dissemination and issue management. Her work will also include engaging with and influencing public policy, including fostering relationships with outside organizations that align with PMC’s business and mission to be a force for good within communities.
“Brooke is such a vital and trusted partner to me and our entire senior leadership team,” said Jay Penske, chief executive officer, chairman and founder of Penske Media Corporation and CEO of Dick Clark Productions. “She brings positivity, creativity, drive, strategic thinking and collaboration to every business at PMC. We are very thankful and proud to have Brooke on our team.”
Before Jaffe joined PMC, she spent more than a decade at Bloomingdale’s as women’s fashion director where she was responsible for determining business trends, discovering emerging talent and directing merchandise selection for the company nationwide.
