Calvin Klein has launched its fall 2026 “Feel the Fit” denim campaign featuring Tate McRae, the Grammy Award-nominated pop sensation.
McRae, the 23-year-old Canadian singer, songwriter and dancer, kicks off the multichapter campaign that features a lineup of global talent. The campaign celebrates the confidence that comes when the fit feels right and brings McRae’s signature movement, sensuality and attitude to Calvin Klein’s iconic denim.
“I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence,” said McRae. “This campaign is about that moment when you put on your favorite pair of jeans and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”
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Directed by Carlijn Jacobs, the campaign captures the instant shift that happens when McRae slips into her Calvin Klein jeans. Across everyday, familiar settings, McRae transforms each scene through movement and dance, bringing to life the power of pulling on the perfect pair. The energy, amplified by the “Groove Is in The Heart” soundtrack, channels ’90s Calvin Klein, reimagined for today through McRae’s performance style.
McRae became famous as a contestant on the reality show “So You Think You Can Dance: The Next Generation.” She is best known for her breakout viral hit “You Broke Me First,” as well as her hit “Greedy,” and her background as a competitive dancer who incorporates heavy choreography into her pop performances.
“Denim has always been at the heart of Calvin Klein, shaping our distinct point of view on confidence, sensuality and self-expression,” said David Savman, global brand president of Calvin Klein. “Defined by iconic design codes, superior fit and seductive styling, Calvin Klein jeans have long been worn by those who shape the moment, helping the brand become a defining force in denim. ‘Feel the Fit’ brings that legacy to life for a new generation in a way that feels unmistakably Calvin Klein and entirely current.”
For fall 2026, the company is introducing new denim fits designed to make finding a perfect pair easy. The Low Rise Baggy Jean pairs a relaxed style with a refined dark wash. The High Rise Loose Jean features a high waist and a loose, elongating silhouette in an indigo rinse, while the ’90s Straight Jean returns in true blue and washed seasonal tones.
The campaign launches globally on Tuesday across Calvin Klein retail, calvinklein.com, and social platforms, as well as high-impact out-of-home placements. On social, creators will be invited to recreate McRae’s campaign choreography by Sergio Reis, set to the campaign track.
Calvin Klein became part of the pop culture conversation during the airing of “Love Story: John F. Kennedy Jr. & Carolyn Bessette” on FX and Hulu earlier this year, which charted the whirlwind courtship, high-profile marriage and public pressures of the couple (and the fact that Bessette worked at Calvin Klein).
In discussing the company’s fourth-quarter results March 31, Stefan Larsson, chief executive officer of PVH Corp., Calvin Klein’s parent, said, “When the show launched, we could see the search increase for Calvin Klein, e-commerce traffic, DTC is positive. The consumer is looking for iconic Calvin, starting with iconic underwear and iconic denim, the most sold denim style right now is the ’90s fit.”
