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The Hamptons may be associated with luxury, but the seaside playground for the rich and famous is where many members of the beau monde prefer to dress down.

Though fashion trends have come and gone, what celebrities wear on the East End has mostly remained the same: classic, comfortable staples ideal for a stroll on the beach.

Ahead, see how stars from the 1970s to the present have taken the Hamptons in style.

1972

Wyatt Emory Cooper, Gloria Vanderbilt, Carter and Anderson Cooper in 1972, Southampton, celebrity style, fashion, Hamptons

Wyatt Emory Cooper, Gloria Vanderbilt, Carter and Anderson Cooper in 1972. Getty Images

Gloria Vanderbilt posed with her husband, Wyatt Emory Cooper, and their children, Carter and Anderson Cooper, in their Southampton home in 1972. Wearing white head-to-toe, her high-collar top featured maritime-inspired details, including navy stripes along the cuffs and a matching silk scarf tied at the neckline.

1973

Andy Warhol and Lee Radziwill in 1973, Montauk, celebrity style, fashion, Hamptons

Andy Warhol and Lee Radziwill in 1973. Ron Galella Collection via Getty

To attend a cocktail party in Montauk, Lee Radziwill sported pleated wide-leg trousers with a thin knit sweater, completing her look with open-toe heels. Andy Warhol, meanwhile, paired a military jacket with a turtleneck and jeans.

1977

Ricky and Ralph Lauren in 1977, East Hampton, celebrity style, fashion, Hamptons, Western

Ricky and Ralph Lauren in 1977. Getty Images

Ralph and Ricky Lauren, seen here at their East Hampton home, evoked Western flairs in plaid shirts, denim and in the designer’s case, a cowboy hat.

1981

Paul Newman in 1981, Bridgehampton, Keds, Rolex, celebrity style, fashion, Hamptons

Paul Newman in 1981. Ron Galella Collection via Getty

Paul Newman attended an auto race in Bridgehampton wearing a graphic T-shirt, denim shorts, Keds and a Rolex timepiece.

1990

Christie Brinkley in 1990, Montauk, celebrity style, fashion, Hamptons, country, Western

Christie Brinkley in 1990. Ron Galella Collection via Getty

Christie Brinkley stopped by a party in Montauk wearing a country-inspired look consisting of high-waisted jeans, a blue button-up and an olive green cowboy hat. She also accessorized with turquoise jewelry and a tooled belt featuring a statement buckle.

1997

Cindy Crawford in 1997, Bridgehampton, celebrity style, fashion, Hamptons

Cindy Crawford in 1997. Penske Media via Getty Images

Cindy Crawford brought ’90s supermodel style to a Bridgehampton polo match, wearing a black slipdress with minimal jewelry and a straw hat.

2005

Angelina Jolie in 2005, East Hampton, Hamptons, celebrity style, fashion, quiet luxury

Angelina Jolie in 2005. Getty Images

At a charity event in East Hampton, Angelina Jolie channeled quiet luxury before it was trend, pairing a white knit tank with a matching column skirt. The actress also added on a taupe shawl and a diamond-encrusted watch.

2008

Gwyneth Paltrow and Derek Lam in 2008, Hamptons, celebrity style, fashion

Gwyneth Paltrow and Derek Lam in 2008. WireImage

Gwyneth Paltrow beat the summer heat in Amagansett, sporting a sheer V-neck T-shirt dress with rolled-up sleeves.

2015

Matthew Broderick and Sarah Jessica Parker in 2015, Bridgehampton, Hamptons, celebrity style, fashion

Matthew Broderick and Sarah Jessica Parker in 2015. Getty Images

At a Bridgehampton dinner, Sarah Jessica Parker paired a collarless blouse with skinny jeans. The “Sex and the City” star accessorized with a black leather handbag and a jeweled necklace.

2022

Gwyneth Paltrow in 2022, East Hampton, Hamptons, Goop, Olivia von Halle, quiet luxury, fashion, celebrity style, satin pjs

Gwyneth Paltrow in 2022. Getty Images for Goop

Paltrow brought her sought-after style to the Hamptons once more in 2022, attending a Goop event in sunshine yellow satin Olivia von Halle pajamas and gold jewelry.