Celine‘s latest expansion move in the U.S. is a shop-in-shop at Bergdorf Goodman, complete with an architectural concept by Hedi Slimane, the brand’s artistic and image director, and original works by American artists.
Situated on the third floor of the landmark Manhattan specialty store, the Celine space is dedicated to women’s ready-to-wear. It quietly opened on July 10.
In September, it is to showcase an exclusive capsule from Celine’s fall 2024 collection, dubbed “L’Arc de Triomphe.” The capsule drew on the ’60s, described as the “golden age of Celine,” which was founded in 1945 and based initially on shoes. Slimane homed in on coordinated two-piece looks, A-line shapes, short hemlines and groovy little pillbox caps.
Works on display include a sculpture by Indiana-born John Duff, whose expertise with fiberglass started back when he was repairing surfboards as a teenager in California, and a painting by Richard Tinkler that exalts his technique of geometric grids built up with layers and layers of oil paint.
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Celine opened five stores in the U.S. last year — in Miami, Chicago, Boston, in the Westfield Valley Fair mall in Santa Clara, Calif., and at Las Vegas’ The Shops at Crystals — bringing its retail contingent in North America to more than 40 doors.
Slimane’s store concept often juxtaposes natural stone such as gray travertine and antique marbles, contrasted with warmer materials such as oak, brass and antique mirrors.
