Being the face of Mackage came in handy for Charlie Hunnam while he was filming Netflix’s “Monster: The Ed Gein Story” earlier this year. “I shot the new season of ‘Monster’ in the dead of winter in Chicago, which was impossibly cold. My Mackage coats saved me,” the actor told WWD via email. It was only natural for him to reprise his partnership with the brand, starring in Mackage’s fall 2025 campaign.
The actor and supermodel Stella Maxwell both debuted as Mackage’s star duo for its spring collection in February, and now, they have returned in the label’s newest campaign. This time around, they posed for a winter-themed photoshoot in a library and in snow-dusted landscapes.
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“I’m built for the cold. I love dressing for winter. Mackage really excels with their coats and jackets. Everything is so warm and comfortable, yet effortlessly chic,” Hunnam said.
In the Netflix show, written by Ryan Murphy, Hunnam plays Ed Gein, the serial killer who stalked the fields of rural Wisconsin in the 1950s. “My role has been the greatest challenge of my career to date,” the actor said. “Everything about the role felt foreign to me, so I had to do a great deal of preparation to understand the character. It was a very satisfying experience. I learned that the greater the challenge, the greater the reward.”
According to him, the show is primarily about mental health. “That is a subject I feel needs far more attention than we give it, so this was a great opportunity. As a society at large, I believe we face greater challenges with our collective mental health than ever before. I hope we can open up more discussion about this moving forward, to lessen the stigma surrounding the subject and hopefully find ways to allocate far more resources to people in need of help,” he said.
While getting into character for the show, Hunnam, who is known for “Sons of Anarchy” and “Pacific Rim,” lost almost 30 pounds and delved into extensive research. Needless to say, preparing for the Mackage photoshoot was “far more spontaneous,” he said.
“I love Mackage’s attention to detail. There’s a philosophy of precision with everything they do. I also love the dual aspects of high aesthetics and functionality in every piece they make. It’s fashion that is designed to support any environment,” Hunnam said.
Mackage’s fall 2025 campaign introduces the Le Monde Mackage, a collection anchored in architectural precision, crocodile-embossed leathers, reversible plaids and crafted tailoring, according to the brand.
Le Monde Mackage is now available on mackage.com. “Monster: The Ed Gein Story” will premiere on Netflix on Oct. 3.
