Cinq à Sept, the New York-based contemporary firm, has partnered with Diamond Cross Ranch in Jackson Hole, Wyo., for an exclusive capsule collections of T-shirts for holiday 2025.
The Ts blend Cinq à Sept’s French-inspired feminine aesthetic with Diamond Cross Ranch’s rugged style.
Diamond Cross Ranch, one of the last historic working ranches in Jackson Hole, is family owned and operated. It was the setting for Cinq à Sept’s fall campaign, shot against the backdrop of the Grand Teton mountain range.
The capsule consists of nine cotton slub Ts in varying colors, retailing from $125 to $395. They feature five different screen-printed designs, including two exclusive bespoke styles, which incorporate intricate hand embroidery and beadwork. Splashed across each T-shirt are cheeky sayings such as “Cowgirls Do It Better,” “Ain’t My First Rodeo,” “J’adore Cowboys” and “Ride Far. Ride Fast.”
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Starting Friday, the collection is available to purchase at cinqasept.nyc, diamondcrossranch.com and at retailers such as Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s and specialty stores across the country.
Rocky Barnes is featured in the collaboration ad campaign, as well as Kirby Long, model and wife of Luke Long, owner and fourth-generation rancher at Diamond Cross Ranch.
“From the moment I experienced the magic of Diamond Cross Ranch firsthand, I knew it was the perfect stage for our fall campaign. The character-filled landscape, captivating light and the genuine warmth of the people there felt intrinsically aligned with the story we wanted to tell, one that is rooted in the authenticity of the West. I am thrilled to extend the partnership even further with this capsule of unique Ts. Each one holds a special meaning, and it was an honor to partner with such a collaborative and creative team to bring our shared vision to life,” said Jane Siskin, chief executive officer and founder of Cinq à Sept.
Luke Long added, “My family has been cowboying in Jackson Hole for more than a century. Here on the ranch, beauty isn’t loud; it’s honest. You see it in the wide-open horizon, in the quiet work that starts before sunrise, and in the heritage you’re trusted to carry forward — generation after generation. That’s why this collaboration with Cinq à Sept means so much to us. They understand the romance of the West, and just as importantly, it’s grit and history. Together, we’ve created a collection that blends two worlds: their refined artistry and the enduring, hard-earned beauty of the cowboy way of live our family has lived for more than 100 years.”
