Citizens of Humanity, the Los Angeles-based ready-to-wear brand, has tapped Jessica Springsteen, Olympic silver medalist in equestrian, to star in its new Horsebit Collection campaign.
Known for her sophisticated and classic style aesthetic, Springsteen embodies the spirit of the collection — an equestrian-inspired capsule that reimagines classic riding details through a contemporary lens.
Shot on location surrounded by her horses, the campaign illustrates elevated pieces designed for today’s modern wardrobe, and shows Springsteen in her truest from.
“I gravitate toward classic styles that can be worn multiple ways and are staples in your closet. This collection felt true to my personal wardrobe, and the hardware details are also a subtle nod to the sport I love. The pieces strike a balance between effortless cool and elegance. I love the collection and can’t wait to wear the pieces this fall,” said Springsteen, the 33-year-old show jumping champion rider.
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Springsteen, who is the daughter of musicians Bruce Springsteen and Patti Scialfa, has represented the U.S. Equestrian Team in international competition and won a silver medal in the team jumping at the 2020 Summer Olympics in 2021 in Tokyo, which was postponed due to COVID-19.
The seven-piece Horsebit Colleciton includes five bottoms and two jackets that are decorated with luxurious hardware for a polished edge. It consists of the Kimberly Jean, a high-rise flair offered in four washes, available in both regenerative cotton denim and soft corduroy; the Blaine Jean, a vintage-inspired straight leg made from regenerative cotton, and the Alma Jacket offered in two washes in regenerative cotton.
Prices range from $288 for bottoms to $338 for the jacket.
As part of the partnership, Citizens of Humanity will donate 15 percent of the retail selling price of each Horsebit style sold on its website through Dec. 31 to GallopNYC, a therapeutic horsemanship organization that’s meaningful to Springsteen and empowers riders with disabilities across New York City to live more fully and independently.
