David’s Bridal is embracing the Labubu craze. The specialized wedding dress retailer crafts unique dresses for the plush accessory, giving the Pop Mart little monster toy the bridal treatment in an unconventional way.
Labubu collectors and fans can order custom accessories to match their small accessories’ custom wedding dress look at their local David’s Bridal store by making an appointment and speaking with the alterations team. Each Labubu look can be crafted to recreate the bride’s own wedding dress, scaled to fit the 10-inch-tall plush accessory.
According to the brand, David’s Bridal’s Labubu designs serve as an extension of the company’s commitment to detail-oriented quality tailoring and celebration of love. The bridal chain has also enlisted Viola Chan, David’s Bridal’s head of couture and design, who reinterprets two of her designs down to Labubu-sized pieces.
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Along with custom Labubu wedding gowns, David’s Bridal also creates handcrafted outfits to match bridal accessories and bridesmaids, as well as other design elements. Limited-edition Labubu wedding dresses and custom outfits are available for order now through local David’s Bridal alterations teams.
Customizable outfits, including couture and custom wedding dresses, start at $50. Bridesmaids’ dresses and other outfits start at $35.
Labubus’ popularity reached an apex in 2025. The TikTok craze behind the accessory has fueled Labubus’ rise to prominence in the cultural zeitgeist, with more than 1.4 million videos featuring the accessories on TikTok. Celebrities from Blackpink’s Lisa to Cher embraced the accessory, and streetwear styles feature the small creature prominently.
Created by Hong Kong artist Kasing Lung in 2015, originating from “The Monsters” book, Chinese toymaker Pop Mart licensed Labubu designs and characters in 2019 through an agreement with Lung. In 2025, Pop Mart saw a 1,828 percent sales boom on TikTok Shop U.S., growing from $429,259 in May 2024 to $4.8 million in May 2025.
“To me, Labubu is more than just a designer toy. It’s a fashion statement,” Amy Melissa, a Singapore-based Labubu collector, previously told WWD. “I love attaching them to my designer bags as unique accessories, and the ability to dress them up in stylish outfits makes them even more relevant in fashion conversations.”
