Calling all archival fashion fans: Diane von Furstenberg launched DVF Vintage, a new initiative that offers customers a curated selection of vintage fashions from the designer’s personal archives, as well as pre-loved styles from the brand’s community.
DVF Vintage, which the founder credits the brand’s chief executive officer, Graziano de Boni, for its inception, told WWD that over the years of her storied career, she has enjoyed seeing young girls getting excited about the brand. “Now is one of those moments again,” she said.
The assortment was curated to reflect and celebrate the brand’s heritage with styles spanning from the ‘70s to the mid 2000s. Highlights include a selection of von Furstenberg’s iconic ‘70s printed wrap dresses, easy slips, like the early 2000s red and black Rose dress or 2016 gold tank dress, colorful skirts, vintage jackets and more.
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In addition to DVF Vintage, the brand has launched a buy-back program that allows customers to consign their own DVF items for store credit alongside a pop-up experience at its Meatpacking District flagship boutique, running until Nov. 30. In addition, shoppers will be able to purchase the assortment via the brand’s e-commerce.
“This initiative not only champions circular fashion but also honors DVF’s cultural legacy — reinforcing the brand’s commitment to brand history to storytelling and the enduring power of personal style,” the brand said in a statement.
