LONDON — For Dunhill, the objects of the past guide the present moment.
In the British brand’s fall 2023 campaign, a Jaguar E-Type, a wooden chair with a leather seat, silver cutlery and a pair of cufflinks are juxtaposed with Dunhill’s sartorial offerings of a velvet double-breasted blazer, a bronzed orange wool coat and pin-striped shirt, a brown aviator jacket, leather bags and a striking red knit sweater.
The clean-cut images take a close look at Dunhill’s English eccentricity and refinement.
“The autumn-winter ’23 campaign celebrates the hallmarks of the house: innovation, English style, and British excellence,” said chief executive officer Laurent Malecaze.
“Once again, we see a collection of pieces that together create a finessed wardrobe for all occasions and elevated luxury leather goods and objects for the Dunhill man of today,” he added.
Even though there’s change ahead at the 130-year-old brand, its focus remains on Britishness.
In April, WWD broke the news that Dunhill had tapped Simon Holloway as its new creative director.
He was previously creative director of James Purdey & Sons which, like Dunhill, is part of the Compagnie Financière Richemont stable.
Holloway succeeds Mark Weston, who exited as chief creative officer of Dunhill in late 2022 following more than five years at the brand. He left shortly after the arrival as CEO of Malecaze, who is setting a new tone at Dunhill.
At the time, Malecaze said that Holloway’s “creative energy, coupled with his decades of experience in luxury, will be instrumental as we evolve and expand our house’s iconic codes in the context of today’s client.”
“Simon’s sense of quality and craft, along with a clear understanding and appreciation of the Dunhill DNA, will ensure we continue to innovate through products that are timeless, purposeful and relevant,” he added.
Holloway described the house’s founder Alfred Dunhill as “a pioneer, an innovator and one of the most influential British tastemakers of the 20th century. His obsession with ingenuity and refinement established a house synonymous with purposeful luxury and quality — an enduring and powerful inspiration.”
