Eastside Golf is partnering with Mitchell & Ness on an apparel collection that will bring a basketball-style aesthetic to the golf course.
The collaboration that launches on Thursday, includes a polo shirt, pullover nylon jacket, shooting shirt, T-shirts, tank tops, mesh and nylon shorts, driver head covers and co-branded ball markers.
The collection was designed by Eastside Golf’s cofounder and creative director, Olajuwon Ajanaku, and the Eastside Golf creative team.
“Basketball has always been a huge part of my life from the very beginning; I was born in Houston, named after Hakeem Olajuwon, and have been a fan of the sport forever,” Ajanaku said. “Our mission at Eastside Golf is to use fashion to change the cultural conversation around the game and introduce golf to new audiences. Mitchell & Ness’ storied history and loyal fan base — from rappers wearing it in music videos to kids like me wearing their pieces to class in high school — makes it the perfect brand to partner with to connect the lifestyle elements of basketball and golf. We are excited to release this collaboration, which blends basketball’s rich heritage with golf, creating a line that will resonate with golfers and non-golfers alike. We built this collection so there is a piece for everyone.”
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Brett DeLaura, project manager at Mitchell & Ness, added: “We are excited to partner with Eastside Golf to bring a fresh and dynamic perspective to our traditional silhouettes. This collaboration is a celebration of our shared commitment to quality, style and the fusion of sports cultures.”
The collection, which is priced from $25 to $200, will be available beginning Thursday online at both companies’ e-commerce sites as well as select retailers.
