**FOR MILAN PRINT & DD JUNE 20**
FLORENCE – A sweltering hot Florence welcomed the men’s pack at the summer edition of Pitti Uomo, which kicks off the spring 2027 season.
In a highly segmented menswear market, the trade show is aiming to provide a multifaceted assortment catering to many of the different tribes.
Here are WWD’s eight favorite picks from the show.
Harrington Jacket: Baracuta
The Harrington jacket was ubiquitous at the fair, done in breezy summer fabrics or meaty cottons with a workwear spin. It’s clearly a staple to add to one’s wardrobe come next spring. One of the OGs is the G9 by the British brandBaracuta.
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Worn-in Look: Jiyongkim
Worn-in looks are trending this season, as a way to enhance authenticity and heritage. This distressed trench coat by the fair’s South Korean guest designerJiyongkimzeroes in on the message by using the innovative sun-bleach technique.
Beige Carpet: Brunello Cucinelli
Creative black-tie has always been a recipe for disaster. But this is not the case at Brunello Cucinelli. The godfather of Pitti Uomo clearly understands the power of celebrities and the impact of the red carpet and here is his chicest take on the classic tuxedo.
Retro Tennis Set: Ellesse
With sportswear being top of mind in fashion and the Grand Slam season full underway, retro tennis-wear becomes a holy grail, like this vintage-inspired Ellesse set.
Baja hoodie: Orlebar Brown
For those breezy summer nights in Mallorca or Hydra a Baja hoodie always comes in handy. The London-based, Chanel-owned Orlebar Brown had a cool and sophisticated option, a great off-duty piece for the international traveler.
Utility Suit: Rag & Bone
Ther never-ending crusade of finding a suit alternative continues here, for spring 2027. Rag & Bone’s utility suit adds novelty with a lightweight shirt jacket.
Striped Shirt: Faherty
From pajama-inspired sets to gelato stripes, linen summer shirts encapsulate the ultimate summer leisure lifestyle. These Faherty options range from coastal preppy to Riviera allure.
Dress Shorts: DSM Kei Ninomiya
With many brands toying with their own version of the dress shorts, DSM Kei Ninomiya’s punk-inspired skorts [EDS word for hybrid short-skirt] rides the trend with goth glamour.
