British collagen-focused skin care brand Elemis is about to embark on its next chapter in the U.S.
Launched in the U.K. more than 30 years ago, the brand began life in spas and on cruise ships before moving into retail. Now, it’s hit another milestone as it gears up to enter 90 Sephora doors and Sephora.com in the U.S. next week with a curated assortment of bestsellers.
Elemis previously launched exclusively at 350 doors across China before expanding to other channels in the region, and is available at Sephora in the U.K.
“We’re delighted to bring our iconic British brand to Sephora consumers across the U.S., which follows in the footsteps of our launch into Sephora China, Southeast Asia and the U.K.,” said Sean Harrington, cofounder and chief executive officer of Elemis. “This expansion with Sephora comes with huge opportunity.”
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The Elemis skin care range online and in-store will include Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF 30, Dynamic Resurfacing Pads and an all-new Sephora Exclusive Collagen Health Starter Kit.
“Our clients value innovative brands with responsible formulation and Elemis delivers on that with its holistic approach to skin health. We look forward to welcoming this exciting brand to our Sephora community and know that it will be a great addition to our skin care assortment,” Brooke Banwart, senior vice president of skin care merchandising at Sephora, said.
The brand has long been a favorite among Millennials, and now, Gen Z is discovering the brand, Suzanne Pengelly, Elemis general manager, U.S., said.
“There is this really beautiful mix between Gen Z and Millennial. It’s actually the later stages of Gen Z all the way through to Millennials. And I think that Sephora agrees that we really have the right to play across those generations,” she said.
“This is a pivotal moment for Elemis and one that signals the brand’s continued emphasis on international growth and accessibility,” she said.
Elemis will be available beginning Feb. 15, on Sephora.com and at stores beginning Feb. 16.
