Actress Eva Longoria is among the stars helping designer Willy Chavarria debut his new collection with Ugg.
Dubbed “Ugg and Kisses,” Longoria stars alongside actor Danny Trejo, musician Becky G, and singer-songwriter Ivan Cornejo in a campaign aimed at capturing the spirit of a contemporary Latino family, loosely inspired by the hit ‘90s sitcom “Married… with Children.”
With each cast member embodying a distinct family role, the campaign reimagines the humor and dynamic of the TV show through Chavarria’s Mexican-American lens. The result is an intimate celebration of love, resilience, and the enduring bonds that connect generations, complete with a playful cameo from the designer himself in the campaign’s closing moments, Ugg said.
The collection, which FN first previewed ahead of the designer’s spring/summer 2027 runway show in June, features five unisex footwear styles — the Ugg x Willy Chavarria Guard Boot, Biker Boot, Relaxed Boot, Otzo clog and Hotel Chavarria slipper — alongside a collaborative “Hug It” T-shirt and a pair of socks.
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At the June preview inside the designer’s Brooklyn studio, Chavarria told FN that his connection to Ugg steams from his California roots. “I’m from California, and I’m very familiar with the Ugg culture, and it was very popular with the surfers,” he explained. “So I thought it would be great to do my own take on the idea of a cozy motorcycle boot that has all the properties of an Ugg silhouette.”
In the show, only three of the silhouettes were previewed. Romeo Beckham, model and son of David and Victoria Beckham, debuted the Ugg x Willy Chavarria Biker Boot during the show. The Biker and Relaxed Boots take inspiration from classic biker boots and reinterpret Ugg’s vaulted Birch collection from 1999 through slouched black leather and custom Willy Chavarria chrome hardware.
Also seen on the runway was the unisex Ugg x Willy Chavarria Guard Boot, which was styled with layered silk boxers and an oversized bomber jacket and the Hotel Chavarria slipper with both models sporting that same layered look on top, mesh or long shorts on bottom, and tall white calf socks. The Guard Boot features a molded toe cap, heel, pull-on handles and protective shin guard, while the Hotel Chavarria slipper is made with a leather upper with embroidery of Chavarria’s signature crest. All of the styles are crafted from premium full-grain leather and lined with the Ugg signature sheepskin.
“The hotel slippers are one of my favorite styles in this drop because they are just so chic,” the designer told FN at the time. “And you can wear them outside even though we made the outsole very soft. It still can be worn out in the streets.”
As for the Otzo clog, this style combines supple leather, premium wool jersey lining, and bespoke hardware. Completing the collection are two accompanying pieces — the Ugg Willy Chavarria Hug It Tee is a 100 percent cotton graphic T-shirt featuring a cheeky “Let’s Ugg It Out” illustration, and the Ugg Willy Chavarria Sock is finished with an embroidered Willy Chavarria insignia.
“We’ve designed this collection to be fierce and friendly,” Chavarria said. “The archival influence of leather culture wrapped in the warmth and intimacy that only Ugg can provide. Ugg and I remind you that you are untouchable and you are loved. This is my love letter to the outlaw in you.”
The new Ugg x Willy Chavarria collaboration, which retails between $30 and $800, will be available Sept. 10 at Ugg.com, at select Ugg retail locations globally and at select pinnacle retailers worldwide.
