PARIS — As it plots further retail expansion in the U.S., Akris has named Jimmy Yeh chief executive officer of the Americas region, effective Wednesday.
He succeeds Peter Herink, who held the position for a decade. Yeh is based in New York City and reports to Melissa Beste, global CEO of the Swiss luxury women’s ready-to-wear brand.
He is charged with overseeing the planned rollout of new stores and concessions this year, including a flagship on Chicago’s prestigious Oak Street, and increasing the brand’s marketing efforts and digital impressions, Akris said in a statement shared first with WWD.
Yeh joins Akris from Dolce & Gabbana, where he was vice president of retail, North America. Prior to that, he held senior roles within Chanel and Louis Vuitton’s U.S. divisions.
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“I’m honored and excited to join Akris as CEO for the Americas. Together we will continue to celebrate the brand‘s rich heritage while driving innovation and growth. I look forward to this new chapter and the journey ahead,” Yeh said in a statement.
Founded in 1922 in St. Gallen, Switzerland, Akris has shown its collections at Paris Fashion Week since 2004. Under the creative direction of Albert Kriemler, the third-generation family-owned fashion house is known for its exceptional fabrics, specializing in double-face materials.
In addition to its U.S. subsidiary, Akris has branches in Japan and South Korea and operates its own boutiques in major cities around the globe. The collections are also available in more than 300 selected points of sale worldwide.
