MILAN — The Alberta Ferretti brand’s reorganization continues, with parent Aeffe Group appointing Alexandra Lamprecht the Italian brand’s general manager.
This is a new role and Lamprecht, with creative director Lorenzo Serafini, is tasked with driving the growth of the fashion house, with a focus on expanding international markets. She reports to Aeffe Group president Massimo Ferretti, the brother of Alberta Ferretti. He welcomed the executive, expressing his belief “that her professional skills gained during 20 years of experience in the sector, combined with the extremely positive and dynamic attitude that characterizes her on a personal level, will be crucial in guiding the Alberta Ferretti brand into a new phase of growth,” under Serafini. “With Alexandra’s arrival, we complete a highly competent, ambitious and energetic team that I am sure will write a beautiful new chapter for the brand.”
Lamprecht has built an extensive experience in the sector working over the years with luxury brands ranging from Ferragamo and Valentino to Etro.
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“It is with great happiness and enthusiasm that I approach this role within the Aeffe Group. First of all, I thank the Ferretti family for the trust they have placed in me,” Lamprecht said. “I can’t wait to get to work with Lorenzo Serafini and the entire Alberta Ferretti brand team in kicking off a new phase of growth and development for the brand, enhancing its heritage rooted in the most authentic and genuine vision of Italian luxury.”
Serafini was named creative director of the Alberta Ferretti brand last month.
He succeeded the namesake founder, who revealed her departure in September. His first collection for the brand, which was launched in 1981, will bow in February.
Serafini joined the group in 2014, when Ferretti handed him the design reins of the Philosophy label.
As reported, as part of a new strategy, the Philosophy by Lorenzo Serafini brand will be integrated into the Alberta Ferretti line from the fall 2025 season, “with the aim of strengthening the brand’s appeal and positioning for the future,” the group has said.
Aeffe also controls the Moschino and Pollini brands and is publicly listed in Milan.
The recent developments are only some of the changes that could be in the pipeline for the group, according to market sources. In September, Aeffe issued a statement saying that, following Ferretti’s decision, Aeffe “will proceed with a careful and in-depth analysis of the roles and functions of the various departments with the aim of internally reorganizing its human resources in order to guarantee even greater efficiency.”
There has also been some speculation about potential outside financial investments into the group.
Aeffe is in the midst of a repositioning of Moschino under the creative lead of Adrian Appiolaza, who joined the brand at the end of January, and the group’s performance has been impacted by the slowdown in consumption in its key countries, such as Italy and the U.S. The group will report its nine-month financial results on Nov. 14 but, in the first six months ended June 30, consolidated revenues fell 14.9 percent to 138.6 million euros, compared with the same period last year.
