Alex and Ani is commemorating American Girl’s milestone 40th anniversary with a jewelry collection inspired by the dolls that’ve become cultural touchstones. The collection is available on Alex and Ani’s official website.
“American Girl has become a generational icon because its stories continue to resonate well beyond childhood,” Prita Kumar, chief executive officer of Alex and Ani, said in an exclusive statement to WWD.
“For 40 years, the brand has inspired confidence, courage and connection in young girls and we’re honored to celebrate that legacy by transforming the characters into timeless jewelry fans can wear, gift and pass down.”
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Alex and Ani’s American Girl collection takes inspiration from the Mattel brand’s signature historical characters — Samantha Parkington, Molly McIntire, Addy Walker and Kristen Larson. Each American Girl doll is represented in the collection, starting with a signature pendant locket necklace with the girl’s silhouette and a word that evokes her character engraved on the back.
Two bracelet styles for each American Girl doll also come in the collection, along with a print bangle created to commemorate American Girl’s landmark 40th anniversary. Retail prices for the collection range from $44 to $68.
The milestone occasion for the Mattel property has introduced other brand collaborations. In April Hill House Home debuted a Mother’s Day capsule inspired by the classic dolls with the brand’s signature silhouettes for adults, children and dolls.
The American Girl collaboration marks Alex and Ani’s latest collection focusing on nostalgia-driven narratives. Prior to this new drop, the jewelry brand collaborated with the “Twilight” saga on a collection of rings, bracelets and necklaces inspired by the popular movies based on Stephanie Meyer’s book series.
Alex and Ani’s recent collaborations continue the nostalgia craze for Millennial and Gen Z audiences. Apart from the aforementioned drops, the jewelry brand has also introduced collaborations with Polly Pocket and Hot Wheels, among other brands.
