In March 2022, Anitta became the first Brazilian act to join the top 10 on Spotify’s Global chart with her hit single “Envolver,” with help from TikTok. The song propelled the artist to global star status, making Anitta even more of a name to watch for on red carpets and fashion events. In 2023, the singer and businesswoman kept it busy: she became a brand partner of Savage x Fenty, featured in Levi’s 150th-anniversary denim campaign and launched a collaborative collection with Shein.
She also partnered with Shein as the brand’s first collaborator under its EvoluShein by Design initiative, which is focused on sustainable materials and responsible manufacturing practices. “Sustainability is super important to me, not just for this collection but in my life in general. So environmental responsibility was a goal from the start of the process,” Anitta told WWD in an email.
The collaboration was released in July, featuring styles made from recycled polyester, forest-safe viscose clothing and more pieces made of rescued textiles left over by other fashion brands. Anitta considered the opportunity a great chance to work on a collection that reflects her personal style and pays tribute to her Brazilian roots. “They’re all about showing body, fun colors and powerful silhouettes. Shein gave me the freedom to totally express myself for this 95-piece collection. I’m 100 percent in love with my evoluSHEIN clothes,” she said.
Anitta has been involved with fashion since the start of her career. “I think we all have a constant relationship with fashion. My style choices come from the way I want to show who I am to the world,” the singer said.
Over the years, Anitta has been seen in daring silhouettes from Marc Jacobs, Versace, Gucci, Dundas and more. “I’m a sexy and fun kinda gal. I love making statements with sensuality, but never taking myself too seriously. Fashion should be fun,” the singer said, adding that she has “no fashion regrets” so far.
When it comes to dressing up, she has one rule: to have fun. “Fashion is about expressing yourself. Choose pieces that resonate with your personality and have fun with it,” she said.
The Anitta x EvoluShein collection is available at shein.com.