Praised for her dry candidness and direct attitude online, Bethenny Frankel isn’t one to fall victim to a viral trend or product trap.
In fact, her 3.3 million TikTok followers know her to be the quintessential beauty skeptic, until proven otherwise. “I only do videos about something for the people when I’m obsessed and I say it,” the 54-year-old multihyphenate said. “I’m telling you to buy something, and you’ll love it. So, trust me and shut up.”
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Her latest “it’s amazing and it lands” product recommendation? RoC Skincare’s Derm Correxion Lip Volumizer, available now.
Announced Thursday, Frankel is RoC’s new partner, and the face — and lips — behind the brand’s brand-new plumping product, priced at $29.99. Modeled after the lip filler aesthetic, the Derm Correxion Lip Volumizer is made with 25 percent filling ingredient, “no needles needed,” Frankel said on TikTok.
“It’s a hero product,” the Sports Illustrated Swimsuit model told WWD, crediting the metal applicator as her favorite part of the packaging. “It feels like it’s been in a freezer, and it’s massaging the product into your lips.”
Frankel was introduced to RoC Skincare long before her partnership, having stumbled upon the brand inside a European drugstore years ago, where she became well-acquainted with the Retinol Correxion Line Smoothing Night Serum Capsules and its line of topical serums, earning her high praise. Upon trying additional products by the brand, Frankel’s belief in RoC Skincare and the team behind it grew.
“It’s not a gimmick, trickery, packaging brand,” she said. “It’s a brand that has integrity, and it’s science-backed, and so I appreciate that.”
Beauty tips, tricks and trends she’s convinced are gimmicks include makeup sponges and cleansing balms. The balms, specifically, Frankel said need to be used “wisely and in moderation” or the thick, oil-y formula will “trap” the skin. Makeup sponges, on the other hand, hold bacteria, Frankel pointed out. “I’d rather just use a brush that you can wash and get everything out,” she said.
Frankel also wouldn’t be caught dead wearing a full face of makeup on the plane.
“I am never backing down on this,” she told WWD over a video call. “You’re trapped in a capsule of germs and people and breathing and dirt, and I always feel like a pig when I get off the plane. You could have showered the second you got on; you get off, you feel disgusting. So, the last thing you need is your face filled with makeup.”
As for what she will put on her face in-flight: a hydrating mask. “I keep it on till it’s dry. I’ll go to the bathroom in it. I’ll have a conversation and hit on a man with a sheet mask on,” she said.
The notion that skin prep is all that’s needed is one Frankel’s instilled in her daughter, Bryn, despite having handfuls of free makeup products at her disposal.
“I’ve taught her to care about her skin, because then you don’t need all the makeup,” Frankel said. “I watch these influencers sitting there crying and talking about their skin as they’re covering it up and putting 50 pounds of makeup on the next day, talking about how their skin is broken now. What do you expect?”
