Farm Rio is expanding into the menswear category.
The Brazilian fashion brand is debuting its first men’s capsule collection on Tuesday, offering a collection of 12 dress shirts, shorts and trousers designed with Farm Rio’s signature bright colors and vivid patterns. The collection ranges in price from $160 to $250.
While this is Farm Rio’s first official men’s fashion collection, the brand has previously offered unisex styles. Founder and creative director Katia Barros said the brand’s entry into menswear comes after increased demand from its customer base.
“When we decided to embark on this new journey it was important for us to stay true to the brand and its roots while also giving this new wearer a unique experience,” she said. “That’s why we’ve ensured that Farm’s signature prints and patterns remain throughout the new line, while also incorporating more relaxed fits and matching sets. The new menswear is super fun and very Farm — but still versatile enough for anyone to wear.”
The collection leverages Farm Rio’s colorful design ethos for masculine styles. Standout pieces include a red and orange scarf-inspired dress shirt and matching trousers, a white short-sleeve button up with embroidered details and a cross stitch-inspired button up. Farm Rio also looked to its signature banana leaves print for several styles in the collection.
Founded in 1997, Farm Rio is part of Brazil’s largest fashion retail group, Grupo Soma, and is a Certified B Corp. Earlier this year, the brand embarked on its latest collaboration with Brazil’s Indigenous Yawanawá community, marking the seventh year the two have partnered.
