MAD ABOUT MANDOPOP: Taiwanese singer and musician Jay Chou — who has been described as the king of Mandopop — has been named a global ambassador for Dior.
Chou is also a songwriter, director and actor, and is considered one of the most popular singers in the Chinese-speaking world, having sold more than 30 million records.
According to Dior, he “embodies the spirit and singularity of Dior style, a modernity with a timeless signature” and the new alliance with Chou celebrates “the special ties uniting Dior and culture in all its forms.”
Last year, Chou recorded scenes for a music video in landmark department store Samaritaine Paris, causing an online frenzy in China. Samaritaine Paris, like Dior, is owned by French luxury giant LVMH Moët Hennessy Louis Vuitton.
As an actor, Chou is perhaps best known for his appearances in 2011’s “The Green Hornet,” and “Now You See Me 2” in 2016.
On his Instagram account, which boasts 8.6 million followers, he posted scenes from his recent concert in Bangkok. The star recently appeared on the cover of American L’Officiel’s fall 2023 issue wearing Dior menswear by Kim Jones.
Luxury brands have been recruiting brand ambassadors at a furious pace this year. Last month, Dior added French actor Raphaël Quenard, star of Netflix movie “Gold Brick.”
The men’s roster of global ambassadors at Dior also includes actor Robert Pattinson; K-pop star Jimin of boy band BTS; soccer player Kylian Mbappé; K-pop quintet Tomorrow x Together, aka TXT, and Monaco businessman Pierre Casiraghi, the grandson of Grace Kelly.
