LONDON — Jessica McCormack has named actor and director Zoë Kravitz its first brand ambassador to coincide with the British luxury jeweler’s U.S. expansion.
The brand is planning to open its first store outside of the U.K. in the first half of 2025 with a space on Madison Avenue in New York that’s already been signed for.
“To me Zoë feels like a true Jessica McCormack woman. There has been this natural connection since we first met — she’s been a client for a long time, and I know that she genuinely loves the jewelry, and she brings her own style to the way she wears it,” said McCormack in an interview.
The two women were introduced in 2020 via a mutual friend in London.
“I genuinely love Jessica and her jewelry. As two female creatives, we have a mutual love and respect for each other’s work,” said Kravitz, who was formerly a Tiffany & Co. ambassador.
“I think a lot of the decision making around it is about Zoë, and the relationship that we have built,” added McCormack. “Rather than us going out and looking for a celebrity ambassador, it was about conversations that go back years with Zoë about wanting to find a way to work together.”
In Kravitz’s debut campaign image for the brand, she’s seated on a wooden chair, with a black blazer resting on her shoulders, and is wearing the Gypset diamond earrings with the Ball n Chain necklace and pendant, pieces which have become synonymous with Jessica McCormack.
“I wanted the campaign to really highlight the wearability of our jewelry, and our hero styles. Most importantly though, they’re what I call ‘day diamonds’ — diamond jewelry that works for your day-to-day, as much as it does for your nights out and special occasions. It’s jewelry to be really worn,” said McCormack.
Business is booming at the brand that launched in 2008.
At the end of last year, Jessica McCormack opened its second London store at 140 Sloane Street, a 1,300-square-foot space previously occupied by Zadig & Voltaire, and it is now neighbors with Tiffany & Co. and Cartier. The new store joined her other unit at 7 Carlos Place, across from the Connaught hotel.
The store is set over two floors, echoing the design of a Mayfair town house, which is filled with contemporary art, antiques, special objects and, of course, jewelry.
