Alo and Jisoo are exploring the secret to effortless Los Angeles living as they reunite for a second campaign ahead of the star’s highly anticipated world tour.
Jisoo, of Blackpink fame, was first tapped by the fashion wellness brand at the top of 2024 as the face of its spring 2024 collection. She was featured in an array of Alo looks in core styles and sprint color drops. During the collaboration, she shared feeling it was the perfect match given her prioritization for health and wellness and her love of Yoga and Pilates.
As Jisoo collaborates with Alo for a second time she is exploring and embracing a wellness-first mindset, even immersing herself in a weekend dedicated to recovery, balance and intention led by embodying Alo’s signature West Coast energy. The campaign continues Alo’s mission to merge fashion, function and mindfulness while making mindful living more accessible.
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The campaign goes with Jisoo through her wellness escape in Los Angeles as she takes time for movement and restoration rituals. Mornings begin with matcha and meditation as she sets the tone for the day ahead. Her routine also consisted of workouts at the Alo Wellness Club, mindful walks and quiet recovery.
“The best way to beat jet lag is with Pilates,” Jisoo said. “The Alo Wellness Club is my favorite place to center myself. I always love how I feel after a workout, there is nothing better than this feeling.”
Importantly, Jisoo pointed out that her routine included not only movement but also time to pause, reset and recharge.
Summer Nacewicz, executive vice president of creative and marketing at Alo, added that Jisoo is the perfect embodiment of the brand’s mission as she “perfectly represents the Alo lifestyle — graceful, dynamic and deeply connected to movement and mindfulness.”
“She’s a global force, yet her approach to wellness is personal and intentional,” Nacewicz said. “This campaign is about more than just activewear — it’s about how Alo supports Jisoo’s journey, whether she’s preparing for the stage, traveling the world or taking a well-earned moment to breathe.”
Along with exploring West Coast wellness with Jisoo, Alo is notably getting closer to bringing its signature style to its flagship sanctuary in Dosan Park, Seoul. The six-story, 6,000-square-foot space is set to open in Q3the third quarter of 2025.
